Energy Markets
Americans are opting for lower-cost trims on entry-level vehicles as the cost of ownership is increasing.
Affordable cars are hot for American buyers. They haven't been so popular since the Gulf War, when gas prices soared and Japanese automakers seized market share with a simple offer: "fill it, forget about?it". The steep sticker price of new cars is forcing Americans to choose 'basic models over premium trims,' thereby increasing sales of entry level variants. Some 'automakers' have also adjusted production. The price of pickup trucks and crossovers has not deterred them from being the top sellers. According to Cox Automotive the average transaction price has been around $50,000 for almost a year. This puts many fully-loaded...