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Automakers unveil new EVs for US market despite sales downturn

The New York Auto Show saw major automakers unveil new 'electric vehicles' on Wednesday, despite weak consumer demand and sales that have plummeted since Washington removed the $7,500 tax credit for EVs. Kia announced that it will'start selling its lower-priced EV3 to the United States in later this year. Subaru also offered a three-row EV called the "Getaway", which can seat seven. The Japanese automaker will launch its family EV SUV in the U.S. later this year or early next year. It is their fourth EV.

The U.S. electric vehicle market is becoming more competitive, but the recent rise in gasoline prices has sparked renewed interest.

Russell Wager is the vice president of'marketing' at Kia America. He said, "The EV market will come back - perhaps not as fast as we would have liked." "We're dedicated to it."

Kia stated that the U.S. electric vehicle market could return to its previous level in three or four years.

GM has recently begun selling its Chevrolet Bolt EV, which starts at $27.600. The previous generation was discontinued in 2023.

After the expiration of the $7,500 EV Tax Credit on September 30, the Alliance for Automotive Innovation trade group, which represents GM,?Ford, Toyota Motor, Volkswagen?, Hyundai?, Stellantis? and other major automakers said EV Sales were 9.6% in 2025, but dropped to 6.5%?in the last three months?the lowest since early-2022.

Christian Meunier of Nissan Americas said that the U.S. Market has declined substantially.

Meunier told an interviewer at the New York Auto Show that there is no demand for EVs. "The demand is gone." "The demand has disappeared."

Hyundai Motor CEO Jose Munoz stated that the company had seen an increase in EV sales as fuel prices rose, especially in California. This trend was "not driven by regulations, but by market conditions." The automaker revised its plans in order to include more hybrids.

Munoz said: "I believe we're going see an 'evolution' where, step-by-step, 'EVs' will increase a bit. Let's say, maybe 10-15% of market share, but not 50 or 60%."

David Christ, the general manager of Toyota Motor North America's?Toyota Division, stated that Toyota Motor North America is introducing 3 EVs to the U.S. in this year and higher fuel costs would give the EVs a boost.

Christ said, "I don’t think they’re going to be able to return to the levels of government-funded incentives. But?it will be higher than what it would have been without the gas price shock."

In 2024, EV sales will account for 10.2% total vehicle sales.

Donald Trump has taken a number of steps that will discourage EV production and purchases, and encourage the production of gas-powered vehicles. (Reporting and editing by Kirby Donovan; Kalea hall and David Shepardson)

(source: Reuters)