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Morgan Stanley says that the gaming industry could make $22 billion on AI-driven cost reductions.

Morgan Stanley analysts stated that advanced artificial intelligence tools can 'help reduce video game development costs by nearly half and unlock about $22 billion per year in profits for game makers around the world.

In a note published on Tuesday, the brokerage stated that AI tools could be used to automate tasks such as creating game environments, generating dialog and testing software. This would help reduce production times and costs and increase margins.

It added that gains will not be distributed equally across the gaming industry.

Wall Street brokerage estimates that global consumer spending will reach $275 billion in video games this year. Of this amount, approximately 20% or $55 billion is expected to be reinvested into game development and operation.

Morgan Stanley said that game development, which is typically expensive and labor-intensive, could become leaner if AI allows smaller teams to work together and for faster post-launch improvement.

Take-Two Interactive’s Grand Theft Auto VI is an example of how modern games are developed. This is one of the most anticipated titles in the industry. It has been?developed from around 2018 and is scheduled for release in November. After multiple delays, the game is now scheduled to launch in 2026.

The brokerage stated that "we see value in concentrating on scaled platforms and discovering, especially among companies with proprietary IP and data and those who have live operations."

The biggest beneficiaries could be those who have control over distribution, data and "engagement."

Morgan Stanley said that operators and gaming platforms such as Tencent, Sony, and Roblox, along with large publishers like Take-Two and Electronic Arts, who have the ability to implement AI in multiple titles, may also benefit.

AI will lower the cost of making mid-scale games, which will encourage more competition.

The brokerage stated that "game engines like Unity and Unreal Engine?face a binary outcome: adapt, or be disrupted."

AI can boost revenues beyond cost savings. It could do this by keeping gamers engaged for longer and increasing spending on in-game purchases, add-ons, and subscriptions.

The brokerage suggested that instead of focusing on new releases, publishers should focus on upgrading existing franchises with AI-driven content. This would cushion the financial impact. (Reporting and editing by Diti Pjara in Bengaluru, Siddarth Singh in Bengaluru)

(source: Reuters)