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Apple sued for claiming watches are carbon neutral

Apple was sued by consumers who claimed that its claims that the three Apple Watches versions are "carbon neutral" or environmentally friendly were false and misleading.

Seven purchasers of Apple Watch Series 9 SE and Ultra 2 with green tags filed a lawsuit on Wednesday at the San Jose federal court in California. They said that if they had known the truth, they would either not have purchased their watches, or they would have paid less.

Apple, known for its iPhone, announced the launch of the watches in 2023. They claimed that they would be carbon-neutral through a combination lower emissions and the purchase of carbon offsets.

The plaintiffs, from California, Florida, and Washington, D.C., said that two carbon offset projects, on which Apple relied in order to meet its corporate emission target, did not result in "genuine reductions" of carbon.

The project's land was already heavily covered with trees before it began.

The complaint stated that "in both cases, carbon reductions would not have happened without Apple's involvement in the projects or their existence," Apple's claims of carbon neutrality are misleading and false because they are based on the effectiveness and legitimacy these projects.

According to the plaintiffs, 70% of U.S. consumers and Canadians consider environmental sustainability a crucial factor when purchasing products. This is according to a National Retail Federation study and IBM.

Apple didn't immediately respond to comments on Thursday.

Cupertino-based Apple has set a goal to become carbon neutral in 2030, and this includes its supply chain.

The lawsuit filed on Wednesday seeks unspecified compensation and an injunction to prevent Apple from marketing three watches as carbon-neutral.

Dib et al v Apple Inc., U.S. District Court for the Northern District of California No. 25-02043. Reporting by Jonathan Stempel, New York; Editing and proofreading by Hugh Lawson

(source: Reuters)