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Hugo Boss says Middle East conflict has not yet affected its profits, despite exceeding estimates.

The German fashion group Hugo Boss announced a better-than expected annual operating profit on Tuesday, despite a difficult market environment. It also said that it has not yet felt the impact of the Middle East conflict.

The company's earnings before interest and tax (EBIT), which were 391 million euro ($455million) in 2025, are up from 361 millions euros a year ago, and well above the average analyst forecast of 379million euros, according to a poll conducted by the company.

Early trading saw a 4% rise in shares of the company. The stock has risen 1.3% from the beginning of the year, including today's session. This is the best day for the stock since July 2025.

Hugo Boss has confirmed that it will be releasing its 2026 full-year forecast in December of last year.

In a recent statement, Chief Executive Officer Daniel Grieder stated that "2025 highlighted once again the rapid transformation of our industry, shaped largely by technological innovation, evolving consumer preferences, and continued macroeconomic and geopolitical uncertainties."

Grieder said that 2026 would be the year for the company to realign its brand and channels, which will have a temporary impact on top-line and bottom-line growth.

Hugo Boss introduced a new brand strategy in December of last year. The goal was to?strengthen the brand through improving stores, focusing its attention on categories with high growth, such as shoes and accessories, while also developing womenswear.

Luxury groups have been hit by tighter consumer spending and a'slowing in demand for fashion and accessories, particularly in the U.S.

Risks due to SURGING OIL Prices

Grieder, when asked about the conflict in?Middle East's impact on the company, told reporters the company had not yet seen any.

He said, "If they do, we will adapt our business according to the new circumstances."

The escalating Middle East conflict has sent global markets into a tailspin and significantly dampened investor's economic optimism. Investors are worried that the conflict could cause an oil price spike, which would increase inflation and delay interest rate reductions.

(source: Reuters)