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Beijing woos top executives from around the world as FDI falls and trade tensions increase

Beijing woos top executives from around the world as FDI falls and trade tensions increase

Chinese trade officials have intensified their charm offensive to assure business leaders around the world of China's long-term economic prospects, despite a slump in consumer spending and renewed trade tensions. They met with three foreign executives as early as this week.

Since February, China’s vice commerce ministers, trade representatives and commerce ministers have welcomed at least 10 executives of multinational companies, including Airbus, PepsiCo and Honeywell.

After official data revealed that foreign direct investment (FDI), in local currency, had dropped by 27.1% from 2024 to the previous year, this was the highest drop since the global financial crisis of 2008.

Beijing was eager to repair relations with business leaders around the world to avoid disruptions caused by Trump's tariffs.

Six of the eleven companies have their headquarters in the United States. The other multinationals are European, British, and Australian.

Wang Shouwen, Vice Commerce Minister, told Ramon Laguarta, PepsiCo chairman, on Tuesday, that a stable, healthy, and sustainable China-U.S. trade and economic relationship was in both countries' fundamental interests and would also benefit global companies.

According to a statement released by the ministry on Wednesday, "the essence of economic and commercial relations between China and America is mutual benefit" and "win-win".

Wang Wentao met with Airbus CEO Guillaume Faury on Monday and Swire Group CEO Merlin Swire. He also met Christopher Boerner on March 10 and Michael Voigt on March 4 with the CEO and board chair of American biopharmaceutical firm Bristol Myers Squibb.

Wang Shouwen met with Kellie Parker, Rio Tinto Australia's chief executive on March 13; Oliver Jenkyn, Visa Group President, on February 28; and Jon Moeller (P&G Chairman, President and CEO) on February 25.

According to the summaries released by the Ministry, some CEOs of PepsiCo and Airbus as well as those from Swire Group, Bristol Myers Squibb and Germany's Hela Group made commitments to increase investment in China.

Other people also expressed their confidence in the Chinese economy and market.

China's annual parliamentary session ended earlier this month. The government promised to "vigorously" boost consumption in an economic environment that is facing persistently low household demand, and a prolonged property crisis.

Beijing is

Set to Host

This month, the annual flagship conference for development will attract dozens of CEOs from around the world, some of whom are expected to meet with President Xi Jinping. (Reporting and editing by Jacqueline Wong, Kim Coghill and Ryan Woo)

(source: Reuters)