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BMW prepares for another year of tariffs and China struggles

BMW prepares for another year of tariffs and China struggles
BMW prepares for another year of tariffs and China struggles

BMW warns that it will not see any relief from the ongoing tariff costs in China and intense competition. The company warned on Thursday about a modest decline in its pre-tax earnings in 2026 and a stagnation of deliveries.

BMW's rivals Volkswagen, Mercedes and Audi also reported a weaker 2025 due to trade barriers and falling China sales. They also made mistakes with electrification as the market demand for electric vehicles diverged in key markets.

The outbreak of war in the Middle East has roiled nerves, fueling supply chain concerns and driving up fuel prices. It also threatens?demand, which is a major market for premium brands like BMW and Rolls-Royce.

Risks ahead in an "unstable" world

BMW CEO Oliver Zipse stated that the company was sticking to its strategy of overhauling its model line-up and cutting costs. However, he warned about future uncertainty.

"Our world remains unstable and many risks will continue in the current year," he stated after the 'company reported a 6.7% drop in '2025 pre-tax profits.

At 0916 GMT, shares of the most valuable automaker in Germany were trading at 1.3% less.

Walter Mertl, CFO of Washington, hopes that new trade agreements will be reached between Washington and its trading partners, including the European Union (EU), Mexico, and Canada, in the second half.

The company expects that higher tariffs in 2026 will result in a?1.25 percentage point blow to its core automotive margin, which is expected to range between 4 and 6%.

This is a 5.3% increase from?2025, and a 6.3% increase from 2024.

BMW's presence in the United States, where its largest plant is located in Spartanburg in South Carolina, has helped to cushion the impact of U.S. Tariffs, but the EU also imposes tariffs on the fully electric Mini made in China.

In 2025, the group's earnings before tax fell to 10.2 billion euro ($11.78 billion). This is expected to fall further by 5% to 9.9% in 2026.

Delivery levels will remain at the same level as 2025. This is despite a 12.5% drop in sales on China's key market.

In 2026 "China could achieve last year's levels," said?Mertl.

The company sees potential for growth in the U.S., Europe and Asia. It is also ramping up its redesigned 'Neue Klassen' range of cars, with 40 planned launches this year and next.

(source: Reuters)