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HSBC still sees AI as a positive for China's software stocks despite the global jitters

Analysts at HSBC said that China's software industry is likely to benefit from the?rapid implementation of artificial intelligence. This will counter investor concerns about AI disrupting or undermining demand for traditional software suppliers.

China's software stock prices are now trading below historical averages due to fears that enterprise software could be replaced by large language models. HSBC stated that these concerns are now overstated, and have been largely factored in.

"We believe AI presents opportunities to the software industry rather than a threat," HSBC Analysts Yiran Liu, and Heng Zhu said in a note published on Thursday. They cited software firms' familiarity of business workflows, regulations, and data security - areas where AI models have still limitations.

The report is released as global software stocks and services?have been under pressure this past year, after the release new AI tools by Anthropic rekindled concerns about disruption. With the?S&P 500 Software and Services index down approximately 15% year-to date.

HSBC stated that lower AI model 'costs' and gains in coding efficiency help Chinese software companies develop products faster, add features, and adapt business models.

The brokerage has also suggested that alternative pricing methods, such as outcome- or workflow-based charging could support earnings growth, as AI adoption accelerates.

HSBC prefers Intsig, a provider of smart text?recognition and ArcSoft - a company that provides imaging algorithms - among individual stocks.

The brokerage began coverage of both companies with the word "buy", citing AI's ability to be monetised through new applications and overseas expansion.

HSBC has also identified Kingdee and Yonyou, two enterprise software companies as potential 'beneficiaries' of the rising demand for AI-native enterprise planning tools.

The brokerage reported that AI-related orders increased among Chinese software companies, and now account for about 7% of the total revenue in 2025 on average, up from 6% at the beginning of the year.

HSBC noted that overseas markets were also becoming a major growth driver. They noted a higher 'willingness to pay' for AI-powered subscription software.

HSBC stated that AI has become a "new growth engine" for China's Software Sector. They added that a strong AI order trend combined with a recovery in earnings could lead to a revaluation of the sector. (Reporting and editing by Sumana Niandy in Bengaluru)

(source: Reuters)