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Brown-Forman, the owner of Jack Daniel's and Pernod Ricard, has ended merger talks with Pernod Ricard.

Pernod Ricard & Brown-Forman announced that they had ended their merger talks after failing to reach mutually satisfactory terms.

Last month, the companies announced that they had been in talks about a possible merger. This would have combined the second largest spirits producer in the world with the largest American whiskey producer.

Sazerac American spirits group, which has brands such as Corazon Tequila and Svedka Vodka, emerged this month as a potential new bidder for Brown-Forman.

Pernod Ricard said Tuesday that it remains confident and focused on its operating model and strategy, backed by a strong team of committed employees across the Group.

Brown-Forman's shares fell about 5% during extended trading. The company said that it intends to focus its efforts on "strategic priorities" and "operational priorities", including "unlocking the future growth of our geographic footprint."

DECISION WAS MUTUAL

Pernod's spokesperson said that the decision was made "mutually" and in the best interest of the shareholders.

The spokesperson explained that the decision was a "combination" of factors relating to economics and debt structure, not a single issue.

Sources said that the family who controls Jack Daniel's preferred a sale to the French distiller rather than the competing proposal from Sazerac.

Sources told us last week that the proposed terms of the Pernod merger, which would have included both cash and stock, allowed the Brown family to maintain a significant stake in the combined company and to have some influence. The Brown family has controlled Jack Daniel's since 1870.

Sources familiar with the situation said that Sazerac, which is controlled by the Goldring family?, offered Brown-Forman $15 billion or $32 per stock.

Industry advisors said Sazerac’s?approach? would require a cash?offer? and greater leverage, forcing the Brown family's control to be relinquished. Reporting by Aishwarya Venugopal, Abigail Summerville, and Emma Rumney, in London, and editing by Sriraj Kalluvila and David Gregorio.

(source: Reuters)