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Tesla sales drop 28.2% in March as European car sales increase

According to the European Automobile Manufacturers Association's (ACEA) data, Tesla new car sales in Europe fell 28.2% from a month earlier. However, overall sales of battery-electric vehicles rose 23.6% during the same period. The data shows that total new car sales in Europe increased 2.8% during the month. This was boosted by double-digit increases in Britain and Spain.

Why it's Important Tesla's drop in sales in Europe is a sign that some drivers are turning away from Elon Musk's brand of electric cars as the competition with China increases and others protest his political views. While European carmakers also face competition from China and are battling high costs on home markets, they now have to deal with the effects that President Donald Trump’s 25% tariffs will have on auto imports.

Trump's 145% tariffs on Chinese imports, and Beijing's retaliatory duties have also caused global growth predictions to be revised downwards. This has created new risks for automakers.

By the Numbers

The ACEA reported that the sales of cars in March rose from 1,42 million to 1,42 million after two months of decline, according to the ACEA.

Stellantis registered a 5.9% decline in registrations, while Volkswagen and Renault saw their numbers increase by 10.3% and 130% respectively.

Tesla's third-month sales were down 28.2% on a year-over-year basis, and its market share dropped to 2%, from 2.9%.

The EU's total car sales declined 0.2% on an annual basis, falling for the third consecutive month, despite a 17.1% increase in battery electric cars (BEV), a 23.9% rise in hybrid electric vehicles (HEV), and a 12.4% jump in plug-in hybrid vehicles (PHEV).

In March, 59.2% more passenger cars were registered with electric vehicles, either BEVs, HEVs or PHEVs, than the previous year.

Sales in Spain and Italy grew by 23,2% and 6,3%, respectively, whereas in France and Germany, they fell by 14,5% and 3,9%.

Registrations in Britain increased by 12.4%.

CONTEXT According to market experts, Europe is the second largest EV market in the world. This growth in interest is largely due the new EU emission standards and the introduction of cheaper electric cars. However, the EU recently proposed a loosening of the targets.

(source: Reuters)