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Morgan Stanley: The gaming industry could reap $22 billion from AI-driven cost reductions.

Morgan Stanley analysts claim that advanced artificial intelligence tools can help reduce video game development costs by almost half and unlock about $22 billion in annual profits for game developers worldwide.

In a note published on Tuesday, the brokerage stated that AI tools could be used to automate certain tasks, such as creating gaming environments, generating dialogue, and testing software. This would help reduce production times and costs and increase margins.

It added that gains will not be distributed equally across the gaming industry.

Wall Street brokerages estimate that global consumer spending on video games this year will reach $275 billion. Of that amount, approximately $55 billion or 20% is expected to be re-invested in game development and operation.

Morgan Stanley said that game development, which is usually expensive and labor-intensive, could become more cost-effective as AI allows smaller teams and quicker post launch improvements.

Take-Two Interactive’s Grand Theft Auto VI is a great example of how modern games are developed. This game, which is one of the most anticipated in the industry, has been under development since around 2018 - 5 years after GTA V was released. After multiple delays, the game is now scheduled to launch in 2026.

The brokerage stated that "we see value in concentrating on scaled platforms and discovering, especially among companies with proprietary IP and data and those who have live operations."

Morgan Stanley stated that the gaming platforms and operators, such as?Tencent and Sony, and large publishers, like Take-Two Electronic Arts and Ubisoft who have the ability to deploy?AI in multiple titles, can also benefit.

Companies with weaker franchises such as Playtika or Netmarble could face more pressure, as AI reduces the cost of making mid-scale games and invites more competition.

The brokerage stated that "game?engines like Unity and Unreal Engine are facing a more binary outcome: adapt, or be disrupted."

AI can boost revenues beyond cost savings by retaining players in a game for longer and increasing spending on add-on content, subscriptions, in-game purchases, etc.

The brokerage stated that rather than relying on new releases to offset the financial impact of the industry, publishers should focus their efforts on upgrading existing franchises with AI-driven content. (Reporting and editing by Diti Pjara in Bengaluru, Siddarth s. in Bengaluru)

(source: Reuters)