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Calbee's chips colour removed due to Iran war

Japan's leading snack maker has come up with a 'creative solution' to reduce oil consumption: they will change their brightly colored packaging to black and white.

Calbee, a Tokyo-based company, announced on Tuesday that it will only use two ink colors for a limited time, including the potato chips, Kappa Ebisen snack and the Frugra cereal. The new packaging is expected to hit the shelves on May 25.

Calbee has the largest market share in the domestic snack market. The?initiative is aimed at stabilizing shipments due to unstable supplies of "certain raw materials", caused by the 'U.S. and Israeli war against Iran.

Japanese companies are trying to minimize the impact of rising prices and shortages in input materials, even as the government tries to reassure businesses and the public about the supply. For printing ink, Japan relies on the Middle East to import naphtha.

Calbee's Potato chips are instantly recognizable for their multi-hued designs featuring product images with backgrounds that can be yellow and orange. The news of the company's 77-year old move was reported in newspapers across Japan. This followed a short panic among fans of another crisps brand in March when they temporarily stopped production of a popular snack due to difficulties obtaining the heavy oil required to run their factory.

A government spokesperson was asked about Calbee’s decision. He said that domestic naphtha refinery continues using crude oil stockpiled in the country, and imports from the Middle East tripled from levels in May before the Iran War broke out late in February.

Kei Sato, Deputy Chief Cabinet Secretary, said: "We've not heard of any immediate disruptions in supply for printing ink or naphtha. We recognize that Japan has the required quantities."

He said that relevant ministries were working together to understand the situation and communicating closely with affected companies. A fact-finding meeting would be held on Tuesday.

Calbee confirmed that company representatives met with the farm ministry for an informal meeting on Tuesday, but did not provide any further details.

Since the Iran War began, the Strait of Hormuz has virtually been closed. This has caused a global oil crisis. (Reporting and editing by Thomas Derpinghaus; Additional reporting by Kaori KANAKO; Reporting by Chang-Ran kim)

(source: Reuters)