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US hybrid car sales are on the rise, as is gas prices

According to new industry data and dealers, many American car buyers are turning to hybrid vehicles in order to offset the recent spike in gas prices due to the Iran War.

Motor Intelligence, a research firm, says that hybrid sales in the U.S. have risen 37% over the past two months. This was a faster growth than the general car market's 15% increase in sales during that time period. According to the American Automobile Association, fully electric cars did not attract the same level consumer interest even though U.S. gas prices reached $4 in late April and hit a four-year peak. Motor Intelligence data shows that U.S. EV sales have risen just 11% over the past two months, below the broader pace of sales. EV sales are still far below what they were one year ago. This is due to the fact that a $7500 federal tax credit expired last fall.

The relative apathy of Americans towards EVs is a stark contrast to the trend in Europe where sales of electric vehicles are booming despite higher fuel prices. In Europe, there are more affordable EVs for sale because the tailpipe emissions rules are stricter than in the U.S.

In the United Kingdom EV sales jumped by 79% in the two months following the Iran conflict, a much greater increase than on the broader market. Germany's fully electric car sales also outpaced industry growth, increasing 39% during that time period.

HYBRIDS ARE EASIER FOR SOME SHOPPERS TO HOLD

Analysts and dealers have pointed out several reasons for why hybrids, which are vehicles that use a battery and an electric motor in conjunction with a gas engine to save fuel, have become the preferred choice of U.S. consumers looking for a "green" car.

Hybrids tend to be less expensive than EVs and offer more options. Owners don't have to change their routines to adapt to a new technology, such as plugging a car in at night.

Kevin Roberts said that hybrids were popular even before the gas prices began to rise. He is director of economics and market intelligence for online marketplace CarGurus. "Higher gasoline prices only kind of increased this interest."

Data from digital shopping shows that consumers are increasingly interested in hybrids and electric vehicles. In April, CarGurus saw a 14% increase in hybrid searches, compared to 12% the month before. Searches for electric vehicles (EVs) increased from 3.4% to 5% in April.

Brad Sowers is a car dealer in St. Louis who sells Kias, Stellantis, and General Motors. Hybrids made up 35% of sales at Brad Sowers'?Kia dealer in April. This is an increase from 30% in March.

Toyota Motors has benefitted from the increasing popularity of hybrids. The Prius, which was introduced in the late 90s, pioneered this technology. Toyota Motor has been focusing on hybrids for two of its best-selling models, the RAV4 and Camry.

Toyota's U.S. electrified vehicle sales have grown 34% in the 'two months following the Middle East conflict. This is mainly due to the 'growing hybrid business and a small number of fully electric vehicles. Toyota's U.S. overall sales increased by 23% during that time period.

TRUCKS STILL ROLL OUT EVEN WITH HIGH GAS PRICES

Some car buyers have not been affected by the rise in fuel costs. According to CatalystIQ, a company that sells data to dealerships, the number of large trucks purchased in March and April was up 20% from before the war.

Todd Szott is a car dealership in Michigan with Toyota, Ford Motor, and Stellantis. He said that customers are aware of gas prices but more interested in the deals offered by carmakers. Gas-powered cars are often the ones that offer the largest discounts.

He said, "We are still selling a lot of pickup trucks."

(source: Reuters)