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North American companies prepare for the fallout of Trump tariffs

North American companies prepare for the fallout of Trump tariffs

The "wait and watch" period for North American businesses is over.

U.S. president Donald Trump imposed a 25% tax on goods coming from Canada and Mexico along with a tariff of 10% on China. This could be the beginning stages of a full scale trade war that will cause new headaches to executives who have already been dealing with rising costs for years.

Tariffs on imports from the U.S.’s three biggest trade partners could disrupt industries ranging from consumer goods to autos. Before Saturday's announcement of tariffs, executives were able to dodge questions regarding the issue. Many wanted to avoid angering Trump's White House once he became president. This non-response is no longer possible.

Jeffrey Sonnenfeld is a professor at Yale School of Management, New Haven, Conn. "All CEOs have been bewildered by the non-strategic trade tantrums that are being directed towards our closest allies rather than adversaries."

This week, many global companies, such as Amazon, Ford Motors, Mondelez International, and Owens-Illinois, will release their results. The companies will be asked a lot of questions about how they intend to reduce these costs.

We contacted a number of companies but none would give a comment about tariffs. Some industry associations have commented, but some were harsher than others.

The U.S. Steelworkers Union, the largest union in North America and the world, has criticized Trump’s tariffs against Canada. They cited the $1.3 trillion worth of trade between Canada and the United States.

These tariffs are not just bad for Canada. "They threaten the stability industries on both side of the border," said union president David McCall in a press release.

FOREIGN MANUFACTURERS

Companies like Alcoa, the global aluminum giant, have suggested rerouting shipments in order to reduce tariffs.

Several companies increased shipments during the fourth quarter in anticipation of Trump's re-election.

It is more difficult for small companies to offset tariffs when they do not have global operations and need parts from abroad. Many aerospace and automotive companies are located near the U.S./Canada border. Meanwhile, U.S. refiners based in the Midwest heavily rely on Canadian crude oil.

Collin Shaw of MEMA Original Equipment Suppliers (which represents over 500 auto suppliers) said in an interview on Sunday that tariffs may cause substantial delays to the production process.

Shaw explained that even if a transmission was finally assembled in America, the products were sourced from all three countries. "A problem with one of these components will not only shut down the production of a major component like the transmission or interior but also prevent the remainder of the vehicle from being built."

Trump is wrong when he says that tariffs are paid by importers, not foreign countries. He acknowledged this week that tariffs could cause short-term problems, as costs are often passed onto consumers.

Trump has used tariffs to force companies to move to the United States. This is frustrating for firms who moved production from China to Canada or Mexico during Trump's first term in response to his tariffs against China. Now they are going to be penalized even though they "nearshored" back to the United States.

Checkout Prices

Matt Blunt is the president of the American Automotive Policy Council which represents Ford Motors, General Motors, and Stellantis.

The exact impact of higher tariffs on checkout prices is not known. Experts said that businesses could absorb all or part of the tax burden.

Tom Madrecki is the vice president for supply chain resilience at Consumer Brands Association. He said in a press release: "The consumer packaged good industry supports an America First Trade Policy that protects American Jobs and keeps Food, Beverage, Household and Personal Care Products affordable."

He also warned that tariffs might cause prices to rise and called on Mexico and Canada, in particular, to work with the President.

Walmart and Target may not be able withstand increased supply chain costs. They have been trying to keep their prices low due to inflation.

The White House should look at other ways to achieve their policy goals, according to the National Retail Federation.

David French, NRF executive Vice President of Government Relations, said: "As long these universal tariffs remain in place, Americans are forced to pay more for everyday consumer goods."

Church & Dwight - which produces Arm & Hammer Detergent and Trojan Condoms - said that it would focus on improving local manufacturing and productivity to offset any effects.

In an earnings call held on Friday, CFO Rick Dierker stated that "these are volatile conditions, so we'll have to see how long they last and what happens." He also said that the company has the capability to "be responsive when we need it to be." (Reporting and writing by Siddharth Cavale; Additional reporting and writing by Kalea Eckert and Andrea Shalal, in Detroit and Washington; Writing and editing by David Gaffen and Christopher Cushing)

(source: Reuters)