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Disney-Reliance offer concessions for India merger, but no cricket rights sale

Disney and Dependence have provided some concessions to secure an India antitrust approval for their $8.5 billion media merger, but are unwilling to sell any cricket broadcast rights, the biggest prize in the deal, 2 sources familiar with matter said.

Reuters reported earlier this week that the Competition Commission of India (CCI) sent out a warning notice to the companies revealing concern that their merged entity will have a tight grip on the majority of cricket rights for TV and streaming in India, and can harm advertisers.

In their action, the business have actually offered to go easy on advertising rate hikes and not increase them unreasonably, the sources said.

Reliance-Disney are aiming to produce India's most significant home entertainment gamer which will compete with Sony, Netflix and Amazon with 120 television channels and two streaming services, however cricket, which has a fanatical following in the nation, is the crown gem.

Lots of antitrust specialists had stated that a person way to clear the antitrust difficulty was to offer some cricket rights, be it for some competitions or broadcast medium like TV, however Disney and Dependence have made a brand-new personal submission at the CCI in which they have actually said they are unwilling to do so, said the 2 sources, who decreased to be named as the process is confidential.

The submissions are being reported for the very first time. Reliance, Disney and the CCI did not instantly react to Reuters questions.

The companies have actually told the CCI they were willing to commit they are not going to increase ad rates for cricket matches in any unreasonable method, stated the sources.

The very first source, however, included the companies have not dedicated to imposing any price caps or freeze on increasing ad rates for a specific period.

Antitrust experts predict that to seal the deal the companies require to provide structural changes to their plan or so-called behavioural remedies, or both, which can include selling some broadcast rights and capping advertisement rates.

The business believe cricket rights in the country insane for the sport, and on which they've spent roughly $9.5 billion, are too lucrative to part with and are crucial to the offer, stated the very first source.

The CCI is most likely to examine the submissions and see if the brand-new concessions are enough to relieve antitrust concerns, or a more comprehensive examination is needed.

Throughout the years, both business provided complimentary watching of matches to attract users to some of their streaming platforms in the hope they will buy memberships to watch more material.

Jefferies has stated the Disney-Reliance entity will have a 40% share of the advertising market in television and streaming sectors.

The CCI earlier independently asked Reliance and Disney around 100 questions associated to the merger. The business have currently informed the guard dog they are willing to offer fewer than 10 television channels to assuage concerns about market power and win an early approval.

(source: Reuters)