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Tesla's Model Y isn't able to boost sales in Europe, and thus misses out on the growth of EVs.

Tesla's Model Y isn't able to boost sales in Europe, and thus misses out on the growth of EVs.

Tesla's European sales fell by 49% from a month earlier in April, despite a 27.8% increase in battery-electric vehicle sales. The upgrade to its Model Y does not seem to be reviving Tesla's fortunes.

The European Automobile Manufacturers Association's (ACEA) data showed that overall car sales in Europe fell by 0.3%. Plug-in hybrids and electric cars saw the biggest growth.

Why it's important

Tesla's European Sales fell for a fourth consecutive month as a result of a backlash towards CEO Elon Musk’s political views, a tepid response to the new Model Y, and increased competition from Europeans and Chinese players.

Tesla's European Market Share dropped from 1.3% to 0.7% a year earlier.

European automakers are trying to reduce costs in the face of stiff competition and U.S. tariffs for auto imports. The outlook is uncertain, despite the eased U.S. - China trade tensions.

By the Numbers

The ACEA data revealed that April car sales in Europe, Britain, and the European Free Trade Association dropped to 1,07 million vehicles, after a 2.8% increase in March.

The registrations of SAIC Motor, a state-owned Chinese company, and Mitsubishi Motors Japan rose by 24.5% each and 22.1%. Mazda's registrations fell by 24.5%.

Total car sales in the EU, excluding Britain and EFTA, have dropped by 1.2% this year.

This is despite the continued growth of EV demand, with registrations for battery-electric cars (BEV), hybrid-electric cars (HEV), and plug-in hybrids (PHEV) rising by 26,4%, 7,8%, and 20,8%, respectively.

In April, EV sales - BEV, HEV, or PHEVs - represented 59.2%, a significant increase from the 47.7% recorded the year before.

In the EU's largest markets, car sales increased in Spain by 7.1%, and in Italy by 2.7%, respectively. However, in France and Germany, they decreased by 5.6%, and by 0.2%.

Registrations in Britain were down 10.4%.

(source: Reuters)