Latest News

Pandora: Low-income customers' lack of confidence hurts US sales

The new CEO Berta De Pablos Barbier is struggling to deal with the weak consumer sentiment that has been affecting the U.S., Europe and the Middle East due to the "Iran War".

Pandora is under pressure due to high U.S. tariffs on imports and an increase in the price of silver. The Danish company sells silver charms bracelets starting at $70, made in its factories in Thailand.

The company's poll of analysts predicted a first-quarter revenue of 7.089 billion crowns, which sent the shares of Pandora up by 9% at?early trade.

Sales in Europe, Middle East, and Africa declined by 2% as well, but growth in Latin America, Asia-Pacific, and other core regions helped to offset this.

Operating profit was 1.487 bn crowns. This exceeded analysts' expectations of 1,28 bn crowns thanks to lower marketing costs.

De Pablos Barbier, formerly the head of marketing at Pandora, promised to bring in new designs, increase advertising efficiency, and win new customers. She said that 2026 would be a year of transition, while the strategy will deliver a higher comparable sales increase in 2027.

Pandora's shares are down about 50% from a year earlier. In February, Pandora announced that it would convert at least half of silver jewellery to platinum-plated in order to reduce its exposure to volatile silver prices.

Pandora announced that as its lab-grown business grows, it will begin labeling its diamond products. The company calculated their carbon footprint with external auditors. This will highlight their lower 'carbon emissions impact than diamonds produced through mining.

Pandora's lab-grown diamonds are sourced from suppliers in India and the United States, who use renewable energy.

(source: Reuters)