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REACTION TO US-EU TRADE DEAL INSTANTLY

Donald Trump, the U.S. president, said that the United States had reached an agreement with the European Union on a deal which includes a 15% duty on EU goods entering the U.S. as well as significant EU purchases of U.S. military and energy equipment.

He told reporters that the deal calls for the EU to invest $600 billion into the U.S.

The deal follows the U.S. agreement with Japan signed on July 23, which reduced tariffs on imports of autos and other goods, in exchange for $550 billion worth of loans and investments destined for the United States.

U.S. Stock Futures rose on Monday. Nasdaq futures were up 0.5%, while S&P futures were up 0.37%.

The euro rose 0.16% to $1.1757 and hovered near a three-year high reached earlier in the month.

Here are some comments made by the markets on the announcement.

COMMENTS:

JARROD KERR CHIEF ECONOMIST KIWIBANK AUCKLAND

"It's great, I think so. I expected a higher tariff for the EU...I am surprised by this deal. We're usually surprised in the opposite direction, but I believe this deal is positive. The markets also agree.

"What we are seeing is quite clearly an administration that wants to grab revenue, grab money, instead of diverting trade."

TONY SYCAMORE MARKET ANALYST IG SYDNEY

It's a win for Trump. The fact that he was able to reach agreements with Japan and the EU in a matter of a week is a positive step.

"Putting all of this together, we have seen what has happened with Japan, the EU and with the talks that will be held between the U.S.A. and China in Stockholm. It really negates the risk of a long-term trade war and the importance the August deadline for tariffs has been significantly diffused."

HOLGER SCHMIEDING CHIEF ECONOMIST, BERENBERG BANK LONDON

"First, the good news. The crippling uncertainty has largely passed. The deal is manageable for the EU. The equity markets have probably already priced in the majority of this news. The deal appears to be in line with reports that were made last Thursday about a possible deal."

"Trump could claim that this asymmetrical deal is a win for him. The outcome is bad, but it's still better than the previous situation before Trump began his trade wars.

BRIAN JACOBSEN CHIEF ECONOMIST ANNEX WELL BEING MANAGEMENT BROOKFIELD WISCONSIN

"President Trump claimed that the EU trade deal was the largest of all deals. Mexico, China and Canada have bigger trade deals, whether it is imports or exports. This is the biggest deal up until the next."

"Settle into an average tariff rate of 20% is better than Liberation Day's tariff rate of 25 percent, but still higher than 2024 tariffs at 2.5%."

Tariffs are a tool to make production outside of the U.S. more expensive. One Big Beautiful Bill contains a number carrots to encourage production in the U.S. "It's a risk to see if investing in the U.S. with a stick-and-carrot strategy will work. Sticks tend to hurt immediately, while carrots can take some time to show benefits."

HASNAIN MALIK, STRATEGY HEAD, EQUITY RESEARCH TELLIMER DUBAI

The headline 15% is a relief to all investors. This includes those who own manufacturing assets in Europe. The devil is in the details, as with any other "deal", such as the one with Japan. Metals are already a confusing area, but this is something that will worry you later.

MICHAEL BROWN SENIOR RESEARCHER, PEPPERSTONE LONDON.

"The EU will be hit with 15% tariffs which is pretty punitive but it is half of the 30% that they were threatened with. It is also well below the 50% that Trump was throwing around at the beginning of the month, so that is good news."

The two obvious reactions you'd expect are an increase in the euro, and an increase in equity futures. "I don't believe that equities, in particular, needed much of an explanation to rally. Now they have one."

ERIC WINOGRAD, CHIEF ECONOMIST, ALLIANCEBERNSTEIN, NEW YORK:

This is very similar to a deal we made with Japan.

We will have to see how long both sides are willing to stick with the agreement. It is comforting from a market standpoint to know that a deal is always better than no deal.

RICK MECKLER, PARTNER, CHERRY LANE INVESTMENTS, NEW VERNON, NEW JERSEY:

"It is in line with Japan's deal and I expect investors to view it positively, just as they did the Japan agreement." There will be higher tariffs. This may result in more inflation depending on the amount of them that are absorbed by manufacturers and passed on to consumers. (Reporting from Matt Tracy and Caroline Valetkevitch, in New York; Lucy Raitano, Karin Strohecker and Rae Wee, in Singapore; Compilation by Amanda Cooper; Editing and compilation by Alexandra Hudson; Marguerita Choy; Jacqueline Wong.

(source: Reuters)