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Audi unveils new EV brand in China without 4 ring logo design

Audi on Thursday revealed a. brand-new electric automobile brand name in China whose vehicles will sport just. the name AUDI and not its signature fourring logo, a move intended. at attracting younger consumers on the planet's biggest vehicle. market.

The premium marque owned by Germany's Volkswagen. partnered with Chinese automaker SAIC in 2015 to co-develop. cars and trucks under the brand, the first of which it prepares to place on the. market in the summer of next year.

It marks an effort by both Audi and SAIC to recover market. share in China, where legacy regional gamers and foreign. automakers have actually been losing ground to EV- and hybrid-focused. competitors. Reuters reported in August that the new brand would not. bear the 4 ring logo.

Developing automobiles specifically for China enables foreign. automakers to better target a huge customer swimming pool.

The new EV series utilizes vehicle architecture co-developed. with SAIC, and Audi says it will rely more on local suppliers. and innovations.

The EV series intends to attract more youthful motorists who look for. high-end innovation functions such as innovative driver-assistance. systems, Fermin Soneira, CEO of the task, informed Reuters on the. sidelines of an event in Shanghai to reveal the very first idea. vehicle, a fully electrical sportback.

The clients (here) are much younger than the remainder of the. world, 30 and 35 (years of ages) on average in the premium sector,. while the rest of the world is 55, he stated.

Besides the sportback, the partnership plans to introduce. two more vehicles, including a sport-utility lorry, within the. next 3 years.

Audi offered less than 15,000 EVs in China in the very first nine. months of 2024, according to information from the China Association of. Car Manufacturers. In contrast, Chinese premium EV. brand names Nio and Xpeng sold approximately 10 and seven times more,. respectively.

Audi's EVs presently sold in China have the. four-interlocking ring logo. These are the Q4 e-tron made with. joint endeavor partner FAW, the Q5 e-tron SUV made with SAIC, and. the Q6 e-tron made with FAW, which will be launched later this. year.

(source: Reuters)