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Americans are opting for lower-cost trims on entry-level vehicles as the cost of ownership is increasing.

Affordable cars are hot for American buyers. They haven't been so popular since the Gulf War, when gas prices soared and Japanese automakers seized market share with a simple offer: "fill it, forget about?it".

The steep sticker price of new cars is forcing Americans to choose 'basic models over premium trims,' thereby increasing sales of entry level variants. Some 'automakers' have also adjusted production.

The price of pickup trucks and crossovers has not deterred them from being the top sellers. According to Cox Automotive the average transaction price has been around $50,000 for almost a year. This puts many fully-loaded models out of reach.

The pressure extends beyond showrooms. The rising costs of housing, healthcare, and insurance are increasing the pressure on lower-income families. President Donald Trump's tariffs have added to this.

If you plan to keep your car for 10 years, why not get the minimum amount of options you'll use? "There's no need to buy the most powerful engine when you only plan to use it to commute to the office," said Sam Fiorani. Vice president of AutoForecast Solutions.

The shift from entry-level trims to higher-end models isn't necessarily a bad thing for automakers. They are faster and cheaper to build.

Although margins may be lower for premium models, increased volumes can help to shore up profits at a time when consumers are reducing their spending.

Sales are showing the impact, according to automakers. Ford reported a decrease in overall U.S. Sales for January but that deliveries of the Maverick compact pickup's basic trim rose by 33.5%.

Honda announced a similar shift in January, focusing on entry-level vehicles.

David Whiston is an auto analyst for Morningstar. He said that affordability was still a major concern for automakers. This pushed companies like Honda and GM towards lower-cost products.

Toyota's demand for its affordable models, such as the Corolla and Camry, was significantly higher in January, whereas sales of Lexus's premium sister brand, Lexus, fell.

Stellantis said it had cut prices in the last two years to make them more affordable. It cited lower prices for Jeep SUVs, Ram pickups priced under $50,000, and entry-level Dodge, Chrysler, and Dodge?models.

According to CarEdge, a marketplace and automotive data provider, the gap between the lowest trim and the highest trim now averages around $5,000.

Chris Smith, 30, of Colorado owns a 2020?Tacoma?SR5 and cites reliability and lower costs as reasons for buying the base interior. Why pay more for less reliability?

Most basic models come with enough tech onboard to satisfy most buyers, including an advanced infotainment system and driver assistance features.

Even base models today are well-equipped. Fiorani says it's hard to find items such as vinyl seats, a roll-up window, or a manual transmission that used to be standard on base models.

(source: Reuters)