Latest News

Sources say HSBC is cutting the number of staff at China Pinnacle by 900.

Two sources claim that HSBC has reduced the number of employees at Pinnacle, its China digital wealth unit, by almost half or 900 people. This is a dramatic reversal from the bank's original plans for the unit, as part of their expansion plans in the country.

Pinnacle, launched in 2020, sells fund and insurance products via a digital platform. According to calculations based off of company disclosures and official business records, it employed around 2,100 people in two of its major units at the end of last June.

This reversal highlights the challenges that the Asia-focused banks face to boost profitability and growth in China, at a moment when they are cutting costs to increase returns.

In October, it was reported that Pinnacle, Europe's biggest lender based on assets had started investigating staff compensation structures earlier in the year to see if suppliers were inflating expenses. This led to a dramatic increase in costs which outpaced Pinnacle's revenue.

Two sources who are directly involved in the matter, but refused to identify themselves due to its sensitivity, confirmed that the staff reductions include layoffs, attrition, and transfers to different units within the bank group.

Georges Elhedery has been appointed as the new CEO of the London-based bank. He has begun a massive restructuring, which includes job cuts. The aim is to cut costs over time and increase profits.

Sources claim that Pinnacle has lost more than 500 insurance agents in the last seven months. This is a significant drop from the 1,700 insurance agents who left in June. The reason for this, they said, was because its insurance brokerage unit ceased renewing contracts following the review.

They added that the banking group would soon begin laying off 100 employees at its Pinnacle fintech division, while another 300 will be transferred to other businesses, including the retail bank. This leaves only a handful of staff in the 400-person unit.

Sources said that final discussion will be held on the numbers.

HSBC did not directly comment on the changes in staff. The bank, which earns the majority of its revenues in Asia, counts China as a key market. It said that the bank's long-term commitment to mainland China, as a market of priority, has not changed.

A bank spokesperson stated that the bank will continue to invest globally in private banking, asset management, and insurance in the mainland China markets. In 2024, the bank's wealth invested assets on the mainland China market increased by 61% compared to a year ago.

CHINA AMBITION

HSBC's abrupt withdrawal from China digital wealth is at odds with its commitment of doubling down on wealth management and Asia in particular, after exiting from certain sub-scale markets.

Greater China, including Hong Kong and Taiwan is the largest income generator for the group. Elhedery stated last week that he was interested in investing more money to boost the bank's wealth business, particularly in Asia.

Pinnacle, which is part of HSBC’s wealth and personal bank, has not yet achieved profitability in China. The unit's China losses dropped from $90m to $46m in the first half 2024.

Pinnacle was part of HSBC’s commitment to invest $6 billion in Asia by 2021. Its digital focus allowed it to reach beyond its physical branches in China.

The bank initially aimed to employ 3,000 wealth managers by 2025 in China.

The reversal of HSBC's digital-wealth business ambitions in China also highlights the challenges that foreign financial institutions in China face.

After the business failed to take off, U.S. Fund Manager Vanguard had to terminate the partnership in 2023 and leave the market. (Reporting from Hong Kong by Selena Li, with additional reporting from Engen Tham, in Shanghai, and editing by Sumeet Chatterjeet, Stephen Coates, and Neil Fullick.)

(source: Reuters)