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Toyota and Honda prepare for profit drops as US tariffs and strong yen weigh

Toyota Motor and Honda Motor will report lower first-quarter earnings in the coming week as U.S. tariffs on imports and a stronger Japanese yen impact profits, despite strong demand for hybrids from their largest overseas markets.

Japanese automakers are facing increasing uncertainty in the U.S. where tariffs on imported vehicles are driving up vehicle prices, and testing consumer demand. Investors are looking for clues as to how Japan's largest automakers will offset such burdens.

According to the average forecast of seven analysts surveyed by LSEG, Toyota, the top selling automaker in the world, will post a 31% drop year-on-year in operating profit on Thursday. This would amount to 902 billion yen ($6.14 billion). This would be its worst quarterly result in over two years.

Honda will report its second consecutive quarterly decline of 36% in operating profit, to 311.7 billion Japanese yen. The automaker had already predicted a 59% drop in its full-year profits.

Following a bilateral agreement last month, both companies are now facing 15% tariffs on Japanese imports of autos to the U.S.

The same tariffs and stronger currency have caused other Japanese automakers to report lower earnings.

Christopher Richter, an autos analyst with CLSA, said that the first quarter will be tough for Toyota. He said that things should improve in the future, thanks to lower tariffs.

Honda's dependence on the U.S., in particular, has grown in recent years due to the decline in sales in other areas. Both companies manufacture key models for the U.S. markets in Canada and Mexico.

Honda's U.S. sales accounted for about two-fifths in the first six months of the year. The company's sales worldwide fell by 5% during the period. This was mainly due to double-digit drops in China, Asia, and Europe.

Toyota's sales worldwide rose by 6% during the period, largely due to the strong demand for hybrid petrol-electric cars that typically have higher margins than traditional petrol cars. The Camry and Sienna Hybrids are still strong sellers in the U.S.

In recent months, the company's performance in China has improved. It posted a 7% increase year-on year in vehicle sales in the first half year.

Honda announced in May it would scale back its investments in electric vehicles due to a slowing market and focus on hybrids, with several redesigned models. The company had delayed its plans to establish an EV base in Canada because of the slowing demand for electric vehicles.

Investors are looking forward to updates on pricing strategies and revisions of full-year forecasts from both companies.

CLSA's Richter stated that the Japanese automakers are taking steps such as transfer prices to reduce the import tariff burden.

Toyota shares are down 16% this year so far, while Honda's are flat.

(source: Reuters)