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China's Nio intends to introduce one brand-new cars and truck design each year under Onvo brand

Chinese electric automobile maker Nio said on Thursday it would release one brand-new design each year under its lowerpriced Onvo brand and rate them similarly to gas lorries, as the firm broadens its lineups to household cars in the nation's overcrowded car market.

The statement came a day after the business revealed the Onvo L60 SUV with a sticker price starting from 219,900 yuan ($ 30,476), 12% below the cost of Tesla's Design Y which starts at 249,900 yuan in China.

Nio stated on Thursday it would have a second Onvo model targeting larger families showing up next and expected the recently released brand name to positively contribute to its overall success when month-to-month sales reach 20,000 units.

China has 110 car brands ... and it's now already consolidated to 20-30 active gamers, Nio Chief Executive William Li stated.

The debt consolidation will continue however will not be very extreme.

EV makers in China, the world's greatest automobile market, are coming to grips with thin margins and slowing sales after more than a. year of bruising cost war amid weakening customer demand. Lots of. gamers are now moving their focus to abroad markets.

Nio, which has a third economical brand name under development,. is among the smaller players having a hard time to turn lucrative. Its. sales account for around 3% of China's overall EV market by. volume and the company has actually been concentrating on expense cuts to stay. afloat.

The business said the Onvo L60 sacrificed acceleration speed. that numerous EV designs have concentrated on and instead prioritised. safety and comfortableness to target purchasers searching for household. cars and trucks and to decrease its price.

Individuals do not need family cars for racing ... It is therefore very. crucial for them to conserve unneeded costs in high-performance. electric motors, which would also enhance insurance and. maintenance-related cost savings, stated Alan Ai, president of. Onvo.

REVENUE STREAM

Nio - which has actually spent greatly in EV infrastructure such as. battery-swapping and charging stations, raising issues over. financial burden - stated it would invest further, wishing to. monetise it with increased user numbers.

Li anticipates the business's battery-swapping services to earn. $ 10 billion yearly when its user base grows by 100 times from. half a million systems currently.

That's why we believed it (battery switching) is worth our. long-lasting financial investments, Li said, revealing a strategy to add 1,000. more battery-swapping stations this year on top of the existing. 2,415.

Nio has remained in partnership with a minimum of six Chinese EV. makers given that late last year to allow access to its. battery-swapping stations.

They include Geely Holding Group, which owns. eight automobile brands such as Zeekr and Volvo, along with Guangzhou. Car Group and Changan Auto.

(source: Reuters)