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Ito-Yokado owner pursuing lower prices to attract inflation-hit shoppers, CEO says

York Holdings, a supermarket and retail group, is expanding their'slate' of lower-cost items to appeal to consumers whose finances have been affected by inflation.

Seiichiro Itabashi, chief executive of Ito-Yokado, and York-Benimaru, said that after being sold to Bain Capital by Seven & i last year, they are looking to adjust their prices and expand their product line to match the industry.

Itabashi stated that the firm is aiming for an initial public offering in 2028.

He said that many customer groups were extremely sensitive to prices. If you don't do price increases under inflation correctly, you risk losing customers.

The Bank of Japan increased interest rates on Friday to 1.25% in order to combat persistent inflation pressures caused by rising?oil prices.

Itabashi stated that York Holdings is considering a price difference between its 7-Eleven convenience store and Seven & i supermarkets for 400 low-cost branded 'items by the end of 2026.

Itabashi stated that "when we were under Seven & i private-label products were heavily oriented towards convenience stores. This left a very small selection of budget-tier items compared to competing supermarkets."

Bain's experience with Japanese retail acquisitions has helped it to advise on pricing. This includes restaurant chain Skylark, acquired in 2011, and pharmacy chain Kirindo Holdings, acquired in 2020.

York, including the general goods store Loft, and baby products chain Akachan Honpo was carved from Seven & i’s sprawling holdings during its 2025 takeover battle with rival convenience store operator Alimentation Couche-Tard.

Seven & i retains a 35% stake in 'York.' Company-branded products are currently priced the same in York supermarkets as well as 7-Eleven convenience shops.

Itabashi stated that a public listing is expected to occur at the latest in 2028. York will invest?into its stores, which are primarily older customers, and shed off its 'pricey image.

York does not plan to sell its stakes, such as Loft and Akachan Honpo, in these non-supermarket companies. It would, however, consider acquisitions "to grow" its core business, but currently has no M&A plans.

Itabashi stated that the top 10 players hold only a 20 percent share of supermarkets. "To survive, top players must control around half of the market." We must ensure that we do not fall behind.

(source: Reuters)