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Tata Motors, India's luxury arm JLR, drops 10% after halting exports to the US

Tata Motors shares in India fell 10% on Monday. It was their worst day for over three years. Jaguar Land Rover, its luxury car division, halted exports to the U.S. of British-made vehicles after President Donald Trump’s 25% tariff went into effect.

Since Trump announced import duties on 26 March, the stock has fallen 22%. The benchmark Nifty 50 index has fallen 6.3% in that time, with a 4% drop on the day.

Data from the industry body SMMT show that the United States is second in the world for importing British cars, after the European Union. With a share of nearly 20%, the United States has surpassed the European Union as the largest importer.

The U.S. is one of JLR’s only growth markets and accounts for over a quarter (25%) of global sales of Range Rover Sports and Defenders, among other models.

JLR sales account for two thirds of Tata Motors revenue, and a large part of their profit and cash flow.

Tata Motors has been one of the worst performers among auto stocks ever since tariffs were announced. Its 22% decline is more than twice the 10% drop that the auto index as a whole experienced.

The other 15 automakers, besides Tata do not export cars to the U.S. The index does include many component manufacturers that are indirectly exposed, like Bharat Forge which supplies Tesla.

Bharat Forge shares also fell by about 10% in value on the same day.

In a note published last week, the brokerage CLSA stated that it expected a drop of 14% in JLR's total volumes for the fiscal year ending March 2026. This drop will be led by a drop of 26% in U.S. Sales due to tariffs.

According to LSEG data, analysts continue to rate Tata's shares "buy", similar to their Indian peers. (Reporting by Nandan Mandayam in Bengaluru; Editing by Savio D'Souza)

(source: Reuters)