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Western retail demand for Gold soars amid rush for Hard Assets

Western retail demand for Gold soars amid rush for Hard Assets

Gold is gaining in popularity at London's Hatton Garden. Diamonds were once the main attraction, but gold has now taken over. Customers are flocking to the famous jewellery district in search of bullion coins and bars, expanding the pool of investors for tangible assets.

"There is a mix between buying and selling, but the buying is stronger." Despite high prices, people continue to buy. "Many believe that prices will rise even further," said Mashhood a member of staff at a local store.

On Monday, spot gold reached a new record of $4381 an ounce. Retail interest in gold remains high, despite a sharp sell-off on Wednesday and Tuesday that took it down to $4,076 an ounce.

The Royal Mint of Britain has seen a surge in activity due to the increased investor interest. This month, the Mint's e-commerce activity reached its highest level ever. The demand for precious metals was reflected in this record-breaking day.

The surge in demand also resulted in exceptional individual transactions. The Royal Mint's Stuart O'Reilly said that the company is seeing 60% of its existing customers and 40% of new ones. Existing investors are increasing their average orders and their positions, and existing investors have also increased their average order value.

TAX STRATEGY

Tax-efficient strategies are being explored by customers as well. "I am converting my bar of gold into coins in order to avoid Capital Gains Tax. Cherry Jephson said she would sell some but keep the other two thirds because I hear that prices are likely to rise.

Profits from the sale of gold bars are subject to CGT in the UK. These assets are taxed. Certain British gold coins such as Sovereigns or Britannias are exempt from CGT because they are considered legal tender.

Other REGIONS

In Germany and Austria, traders and banks are reporting a very strong demand from consumers for gold.

I saw long lines of customers at both the Viennese Shop Ogussa and the Austrian Mint store in the centre of the city. "Traders from Germany have reported the same scene in front of their stores," said Wolfgang Wrzesniok Rossbach, founder and director of precious metals consulting Fragold GmbH.

Retail investors' interest in gold has grown dramatically this year. Global economic uncertainty and increasing geopolitical tension have highlighted its appeal as a safe-haven. Prices have more than doubled in the last two years, and they are up by 55% this year.

Perth Mint is one of the leading producers of new mined gold in the world. It has seen a similar increase.

Over the last four weeks, visitors to our "East Perth" premises increased from an average 5,000 per week to approximately 8,750. Tina Kircher said that this has led us to hire eight additional staff members to help our retail and customer service teams.

World Gold Council data shows that investment in gold bars will increase 10% by 2024 while coin purchases will fall 32%.

Physical gold may remain an important part of retail portfolios for the months to come, as investors seek security and liquidity.

BullionVault's head of research, Adrian Ash, said that gold was reflecting the world's deep unrest. Reporting by Ashitha shivaprasad from London, with additional reporting by Polina devitt. Editing and Veronica Brown by Arun Koyyur.

(source: Reuters)