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Calbee switches to monochrome packaging after being hit by the ink shortage caused by Iran.

Japan's leading snack maker has come up with a "creative" solution to conserve oil-derived materials. It will "switch from brightly colored packaging to black and White".

Calbee of Tokyo announced on Tuesday that it will temporarily use only two ink colors on 14 products, including its Potato Chips and Kappa Ebisen snack foods, as well as the Frugra cereal. The new packaging is expected to hit the shelves on May 25.

Calbee has the largest market share in the domestic snack market. The company said that the initiative was to maintain stable shipments due to unstable supplies affecting "certain raw materials" as a result of the U.S./Israeli war against Iran.

Japanese companies are trying to minimize the impact of rising prices and shortages in input materials, while the government tries to reassure businesses and the public about the supply. For printing ink, Japan imports about 40% of the oil derivative naphtha from the Middle East.

Calbee’s Potato Chips can be instantly recognized by their multi-hued design featuring product images against backgrounds that are orange or yellow.

The news of the company's 77-year old move was reported in newspapers across Japan. This followed a short panic among fans in March when a different brand of crisps temporarily stopped production of a popular snack, citing difficulty in obtaining the heavy oil required to run their factory.

A?government spokesperson was asked about Calbee’s decision. He said that domestic naphtha refinery continues using crude oil stockpiled, and imports from outside the Middle East tripled between May 2014 and the levels before the Iran War broke out.

Kei Sato, Deputy Chief Cabinet Secretary, said: "We've not heard of any immediate disruptions in the supply chain for naphtha or printing ink. We recognize that Japan has all the necessary quantities."

Since the Iran War began, the Strait of Hormuz has virtually been closed. This has caused a global energy shortage.

(source: Reuters)