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China's auto sales rose 14.4% in March compared to the same month last year

China's car sales rose 14.4% in March from a year earlier, as government-subsidised trade-ins bolstered demand for electric vehicles and plug-in hybrids, despite deepening deflationary pressures in the world's largest auto market.

The China Passenger Car Association reported on Wednesday that passenger vehicle sales reached 1.97 million units during the month of December and rose 6.1% in the first three months to reach 5.18 million.

In March, EVs and plug in hybrids outsold gas cars for the first four-month period to account for 50.4% of total sales.

As of early 2018, the program, which was compared to U.S. stimulus "cash for clunkers", shifted towards EVs and offered higher subsidies. At that time, households were still cautious in their spending due to concerns about jobs and income.

BYD, the Chinese EV giant, which relies on its own market for 90% global sales, has beaten Tesla for the second consecutive quarter in terms of global EV delivery in the period between January and March.

BYD launched a smart EV pricing war in February. This prompted a slew automakers, including Leapmotor Geely, and Toyota, to market affordable smart driving technologies as a standard feature rather than a luxury item on their new vehicles.

A fatal accident involving one Xiaomi SU7 sedan at the end last month sparked a debate about the safety of intelligent driving systems. Lei Jun, the founder of Xiaomi, pledged to "respond to concerns of families and the society".

Xiaomi has seen its sales soar since the launch of SU7 in March 2017. Its 2025 target was raised to 350,000 units by mid-March.

Last month, car exports dropped 8% from the previous year. This reversed an 11% rise in February. (Reporting and Editing By Louise Heavens, Bernadettebaum and Louise Heavens, and Brenda Goh)

(source: Reuters)