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Pepco expands in Western Europe to attract value-conscious consumers

Pepco has announced that it is expanding in Western Europe. The discount retailer stated on Thursday that its half-year core profits grew by 17.5%. The Warsaw-listed retailer, which sold the struggling Poundland in Britain last year, plans to open 600 new stores between 2027 and 2030 in Western Europe. This is due to its strong profitability in Spanish and Italian stores.

Stephan Borchert, Pepco's CEO, said that the company is "perfectly?positioned? to capitalize on consumers who are looking for value in an uncertain environment.

The group will launch a trial store in Ukraine in the western part of the nation.

Borchert said that Pepco was serious about helping to develop the war-torn nation. Pepco announced a core profit of EUR516m ($600m) for the first six months of its financial year, and confirmed that it had raised its full-year forecast.

The results of this year are an important test for Pepco’s strategic reset, after it sold Poundland in order to focus on its own brand. The company said that the divestment process of its Dealz Brand would be completed in this year.

AVOIDING IRAN - WAR?

When asked about the Middle East conflict's impact on the group's supply chain, Borchert said that it was "minimal", thanks in part to forward contracts which shielded Pepco against the spike?in fuel and other costs over the short term.

Pepco also benefits from its standard routes of Asian shipments. 95% of them have been going around the Cape of Good Hope ever since the Red Sea shipping disruptions in 2024 impacted sales.

Borchert was confident in the short to medium term performance but warned that "nobody is sure what will happen next year" if war continues.

(source: Reuters)