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ECB survey shows that euro zone firms are struggling to increase consumer prices following the Iran shock

A European Central Bank survey released on Friday showed that companies in the euro zone are finding it difficult to increase prices for consumers who are already facing a 'rise in fuel costs.

The ECB held interest rates at a 'hold' level a day earlier. It said it was unable to see any evidence that the higher fuel prices were affecting consumer prices, wages, or long-term expectations. The ECB left the door open for another rise in September.

The quarterly exchange between 76 large companies in the euro zone outside of the financial sector confirmed the absence of these second-round effects, which is in line with recent management commentary.

The main exchanges took place between June 22 and 1 July, shortly after the U.S. - Iran Memorandum of Understanding on ending the conflict. This MoU was broken in early July as a result of renewed hostilities.

The survey revealed that companies had increased prices less than they expected in the three months leading up to June, and were anticipating a slight moderate in the current quarter.

Approximately 40% of companies contacted reported that prices had increased in their industry, particularly in transport and intermediate goods, which are directly affected the price oil and its derivatives. The ECB reported that prices for petrochemicals had risen by 20-30%.

There has been little adjustment for the businesses that are closer to consumers, as households remain "price sensitive". ECB: The ECB noted that the price of certain consumer electronics products had even fallen due to lower imports from Asia.

Around?40% saw their margins eroded, as rising costs weren't?compensated? by an increase in retail prices.

The ECB reported that "food retailers stated that higher fuel prices during the second quarter reduced the amount of money they could spend on 'other items' and reinforced consumers' tendency to switch from branded products to private label."

The general market conditions are tough ,... with Chinese manufacturers offering innovative products at low price.

Companies said that artificial intelligence boom was driving investment and spending, despite concerns about competitiveness.

The ECB stated that "this was causing European manufacturers to focus their investments more on Asia or Eastern Europe than the Euro area". (Reporting and editing by Toby Chopra; Francesco Canepa)

(source: Reuters)