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As US trade tensions escalate, Indian jeweller Titan is looking to shift some manufacturing to the Gulf.

C.K. Venkataraman, the Managing Director of India's largest jeweller and watchmaker Titan, said that it is considering moving some production to the Middle East Gulf in order to maintain low tariff access to U.S. markets amid tensions between Washington D.C. and New Delhi. Venkataraman told reporters on Tuesday.

Titan, a part of Tata Group, announced plans this month to acquire a major stake in Dubai's luxury retailer Damas. Damas operates 146 outlets across the Gulf. Venkataraman said that the deal is valued at $283m and the region will be used as a "manufacturing base" to export goods to the U.S.

His comments show how companies around the world may look for new ways to overcome trade barriers as the U.S. imposes or threatens tariffs against international trading partners.

Last month, U.S. president Donald Trump imposed a 25% surprise tariff on Indian imports and threatened to increase the rate this week due to India's purchases Russian oil.

The United Arab Emirates, on the other hand, will face a tariff of 10% under Trump's base rate.

Titan's Tanishq has several U.S.-based stores and plans a major expansion. Its diamond-focused label CaratLane was launched in the U.S. last October.

Titan started talks with Damas to purchase the company in 2024 before U.S. Trade Policy shifts became a focus. Venkataraman, in a video with the.

He said that the U.S. was a less viable manufacturing base because of cost and skill constraints, particularly for artisanal jewellery.

Venkataraman stated that "if the tariffs stay as they are now threatened to be then any arbitrage... any significant arbitration would be meaningful to us," Venkataraman. (Reporting and editing by Susan Fenton; reporting by Luke Tyson)

(source: Reuters)