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China, rate cuts and expenses: the fuel driving Volkswagen's crisis

In May, Volkswagen financing chief Arno Antlitz warned that Europe's top carmaker had about 2 or three years to prepare for ruthless competition from abroad, primarily China.

Today, he cut that already-tight timetable by a year, sending shockwaves through the international car sector by threatening to shut plants in the company's home market for the first time.

While many of Volkswagen's challenges - from a weakening Chinese market to a slower than expected switch to electric cars, have pestered it for a while, 2 current developments have actually made things even worse for the German group, according to interviews with seven business sources, financiers and analysts.

Initially, concerns have grown that Asian competitors, consisting of BYD , Chery and Leapmotor, might speed up plans to develop production capability in Europe if Brussels goes on with planned hefty import tariffs on China-made EVs.

Second, Volkswagen recently cut costs for VW brand name automobiles to counter tougher competition, a relocation that according to works council boss Daniela Cavallo has cost the company numerous millions of euros in earnings.

Not just were the discounts steeper than originally expected, but they convinced management that the high cost base in Germany is jeopardising Volkswagen's ability to complete with more agile rivals, a company source said, without providing information of the rate cuts.

The source declined to be recognized due to the level of sensitivity of the matter. Volkswagen declined to comment.

This is one of the largest automobile manufacturers on the planet which is not producing large returns out of all that scale, Cole Smead, CEO of Volkswagen investor Smead Capital Management, said. Do I believe they can sustain that level of production in a. country that demands so little? It's difficult.

Beginning top of restructuring expenditures, the discounts have. undermined the VW brand name's efforts to lower costs by more than. 10 billion euros ($ 11 billion) by 2026.

As an outcome, the VW passenger car brand saw its profit. margin crash to 0.9% in the second quarter from a currently. meagre 4% in the first.

By comparison, margins at Renault and Stellantis. , the 2 other huge European volume carmakers, were. 8.1% and 10% respectively in the very first half of the year.

VW's squeezed margins - at a time when Chinese rivals have. increased imports into Europe - have stoked worries of what could. take place when they produce in your area in future.

After all, carmakers - including the Chinese - are completing. for a smaller sized piece of the pie: Europe's cars and truck market is 13%, or. 2 million cars, smaller than before the pandemic, CFO. Antlitz said.

Mentioning the numerous difficulties, DZ Bank expert Michael. Punzet said he expected Volkswagen to cut its full-year group. margin target once again when it publishes third-quarter outcomes.

It already slashed the target to 6.5-7.0% in July due to. provisions over the possible closure of a Brussels factory of. luxury subsidiary Audi.

FIGHT OVER COST

As need diminishes, offering mass-market automobiles has actually become a. fight over who makes them at the lowest cost.

The thinking of finding services through development is gone. Everybody is losing share, and business need to readjust,. Jefferies expert Philippe Houchois stated.

Antlitz stated this week that the VW brand name - which accounted. for majority of group production last year - had been. investing more cash than it earned for some time, adding the. company would not prosper if that pattern continued.

Volkswagen's automotive capital, a crucial gauge of operating. health, turned unfavorable in the first half of 2024 to minus 100. million euros, against a positive 2.5 billion in the exact same duration. last year.

Fierce competition is not simply a problem in the house.

Profits from China, Volkswagen's single most significant market, have. almost halved over the previous years to 2.6 billion euros in 2023. Expected to rise to around 3 billion euros by 2030, they will. hardly recover.

Another big problem is energy and labour costs in Germany,. which are among the greatest in Europe and have actually likewise become a. significant headache for the country's chemicals and steel sectors.

New more affordable competitors, higher energy rates, and high. labour expenses all align for an extremely challenging outlook especially. for European mass brand names, Citi analysts said today.

(source: Reuters)