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Tesla's European Sales Slump for Fifth Month

Tesla's European Sales Slump for Fifth Month

Tesla's European new car sales fell by 27.9% from a year ago in May, even though sales of fully-electric vehicles in the region jumped by 27.2%. The revised Model Y has yet to show any signs of reviving Tesla's fortunes.

The European Automobile Manufacturers Association's (ACEA) data showed that overall car sales in Europe increased by 1.9%. Plug-in hybrids grew the most, followed by cars using alternative fuels.

Why it's important

Tesla's European Sales have fallen for the fifth consecutive month as customers opt for cheaper Chinese EVs, and in some cases protest against Elon Musk.

Tesla's European Market Share dropped from 1.8% to 1.2% in just one month.

The new Model Y will revamp the company's aging model range, as Chinese and traditional automakers launch EVs in a rapid rate amid trade tensions.

According to data released by Jato Dynamics on Tuesday, Chinese manufacturers maintained their strong growth last month in Europe despite EU tariffs against Chinese EVs. They sold 65,808 vehicles and doubled their market share from 5.9% to 5.9%.

BYD sold nearly as many cars as Tesla in May.

Outselling

It is April.

By the Numbers

ACEA data show that new vehicle sales in May in the European Union (EU), Britain, and the European Free Trade Association increased to 1,11 million vehicles. This follows a decline of 0.3% in April.

The registrations of SAIC Motor, a Chinese state-owned company, and BMW in Germany rose by 22,5% and 5,6% respectively. Mazda's registrations fell by 23%.

Total car sales in the EU have declined by 0.6% this year.

This is despite the growing demand for EVs. Registrations of battery-electric cars (BEV), hybrid-electric vehicles (HEV) and plug-in hybrids (PHEV) have increased by 26.1% respectively.

In May, the EU sold 58.9% more BEVs than HEVs or PHEVs. This is up from 48.9% by May 2024.

In the EU's largest markets, sales of new cars in Spain and Germany increased by 18.6% and 1,2%, respectively, whereas in France and Italy, they fell by 12.3%, and 0.1%.

Registrations in Britain were up by 1.6%.

(source: Reuters)