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How Trump's metals tariffs affect the packaging on shelves

Andy Russick sells cans of fruit and tomatoes to major U.S. supermarkets, such as Kroger, and hospitals and schools. He shares the stated goal behind U.S. president Donald Trump's war on trade - combating cheap Chinese imports. When U.S. tariffs were doubled on steel and aluminum imports to 50%, on June 4, Andy Russick's company, Pacific Coast Producers, was collateral damage.

Since 2017, Chinese fruit cocktail, vegetables, and other canned food imports from Southeast Asia and Europe are flooding U.S. grocery shelves, undercutting comparable products made in the United States.

Russick stated that this trend will accelerate due to the recent round of tariffs imposed on the metal. The cost of specialty steel, which is used to preserve foods, has risen by about 6% at Pacific Coast in Lodi, California, as a result of these tariffs.

"We are getting caught in this brush fire," Russick said, Vice President of Sales and Marketing at Pacific Coast. Pacific Coast is a major supplier of long-life white label products in the U.S.

Steel and aluminum, metals that are used to package food, beverages, and personal care products such as shaving cream, are now more expensive, and forcing companies to consider alternatives, like fiber-based, glass, or plastic containers.

The manufacturers of alternative packaging also see an opportunity to increase their business.

Russick plans to switch some packaging in the coming years to aseptic cartons like those made by Swedish-Swiss Tetra Pak or Swiss-listed SIG Group. They also plan to sell more sauces to restaurants in foil pouches that are cheaper to reduce costs.

Coca-Cola's CEO James Quincey said to investors in February that if the price of cans increased, they could focus more on plastic.

"The trade conflict is fueling the discussion that we need aluminum out of beverage packages," SIG Group CEO Samuel Sigrist said, whose firm offers aluminum-free Aseptic cartons.

Campbell Co, whose soup cans have become famous works of art, said that it is working to reduce the cost increase from tariffs. It will also continue to use steel cans as packaging.

Scott DeFife is the head of the U.S. Glass Packaging Institute which represents these manufacturers.

Zak Stambor is an analyst at eMarketer. "In the long term, companies might have to rethink packaging strategies."

Pacific Coast's Russick plans to pass on to its customers $8 to $10 million of new costs resulting from tariffs imposed on specialty steel used in cans. The company expects this figure to rise to $40 million by next year.

Russick stated that the price of cans for the Pacific Coast harvest could increase by as much as 24% due to tariffs.

HUDLES

These possible transitions from steel and aluminum to aseptic boxes or glass are not without their logistical and financial challenges.

Glass bottles still tend to be more expensive than aluminum bottles, mainly because they are heavier.

Aluminum cans are also a popular choice for some beverages in the United States: according to The Beer Institute, 64% of beer will be sold in aluminum cans by 2023. These cans are common in other fast-growing categories of beverages: energy drinks such as Molson Coors Zoa, still water brands like the wildly popular Liquid Death and pre-mixed cocktail.

Jack Buffington is the director of supply-chain and sustainability for First Key Consulting, which provides advice to the brewing, beverage and beverage industries.

According to the Aluminum Association, the average beverage can in America contains 71% recycled material. This figure could rise if U.S. citizens practiced more diligent recycling.

Fernando Tennenbaum was Anheuser-Busch InBev’s chief financial officer in May. Before aluminum tariffs were doubled, he said that the impact on the company's finances of the levies applied to cans "was not relevant".

He said that AB InBev does not plan to change its packaging. The vast majority of cans are sourced in the U.S. The company declined comment for this article.

Coke, for example, may be able to respond more easily to the aluminum tariffs because they already use different packaging. Buffington explained that brewers who have closed bottling lines in order to concentrate on cans will have to invest heavily to retool.

According to Coca-Cola’s environmental report for 2023, plastic packaging already accounts for nearly half of the global packaging, compared with 26% aluminum and steel. According to the company, only 8% of PepsiCo products in 2023 were packaged with aluminum.

Coca-Cola & PepsiCo have not responded to our requests for comment.

Krones, a leading packaging technology company in Germany, which produces glass bottling systems, has said that it hasn't seen any major shifts towards glass.

DeFife, of the U.S. Glass Packaging Institute, said that a rapid, widespread shift to other packaging forms is unlikely in an uncertain environment, as companies are reluctant to make major financial or strategic choices based on policies which they believe could change.

He said: "I think that some people are waiting to see if anything sticks or not." "A 30-day period is not going to threaten your supply chain right away."

(source: Reuters)