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Tata Motors India targets mass EV adoption through low-priced and fast-charging punch

Tata Motors' CEO stated that the company is confident its new, low-priced 'Punch EV' will be able to crack the 'dominant budget segment' of the third largest 'car'market in the world for electric vehicles.

Approximately 65% of India's 4.6 million passenger cars sold last year had a price below $13,200. Just 1.6% of the affordable cars sold in India last year were EVs.

In India, there are currently only a few EVs in the lower-price range. Shailesh C. Chandra, a reporter at the Reuters news agency, said that buyers are held back by concerns about their battery life and range and also because of their slow charging times.

The entry segment is where the real challenge lies. Chandra stated that until we solve this problem, EVs will never be mainstreamed.

The new Punch EV starts at $10,650. A?long range variant, which can travel 350 km (217 miles), on a single battery charge, is available for $13,850.

According to the company, The Punch can charge?from 20% battery level up to 80% within 26 minutes using a fast charger. It also comes with a warranty for life on its battery.

Tata also offers an option that decouples the price of the EV from the battery. This reduces the upfront cost of the EV to $7,100. The battery is then paid separately at 3 cents per km.

GOVERNMENT WANT MORE EV ADOPTATION, BUT SALES ARE LAGGING

India's government wants to see EV sales increase to 30% by 2030, from only 5% currently. This will reduce India's dependency on imported fuels and help to lower pollution levels in its cities.

However, EV growth has slowed down, forcing carmakers to offer discounts.

Chandra stated that Tata Motors sacrifices margins on its EV line "to an extent" to ensure long-term progress toward electrification. However, he added that profits were 'not far below the combustion engine car business.

He said that "EVs are no longer an experimental play, but a serious one."

Tata is India's biggest?seller? of electric vehicles. It competes with SAIC India, JSW MG Motor and Mahindra & Mahindra.

Maruti - Suzuki, India's largest car manufacturer, is the newest to enter the EV sector with its eVitara SUV. Its base model, which leases the battery separately, starts at around $12,000, while the long-range version costs $22,000. (Reporting and editing by Joe Bavier; Aditi Shah is the reporter)

(source: Reuters)