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Hugo Boss Q2 EBIT tops forecasts, confirms 2026 outlook

Hugo Boss Q2 EBIT tops forecasts, confirms 2026 outlook
Hugo Boss Q2 EBIT tops forecasts, confirms 2026 outlook

German fashion group Hugo Boss announced its operating profit for the second quarter ahead of expectations and maintained its outlook for the full year despite a subdued demand from consumers.

In a poll conducted by the company, earnings before interest and tax (EBIT), which were 81 million euros in 2014, fell to 59 million euros. This was higher than analysts' average predictions of 52 million euro.

The currency-adjusted sale fell by 9%, to 905 millions euros. This was slightly lower than analysts' expectations, which were 907 million euro, as strategic realignment and a weak consumer background continued to weigh on the demand.

Hugo Boss stated that macroeconomic uncertainty and political tensions were a major headwind in the third quarter, especially for Europe, the Middle East?and Africa (EMEA).

The company stated that "lower store traffic in the Middle East due to geopolitical events added further pressure on regional performance."

Hugo Boss' Chief Executive, Daniel Grieder, said that the company was encouraged by its progress in the first half despite macroeconomic and geopolitical uncertainties.

He said that the group had made progress in executing its Claim 5 strategy aimed at increasing profitability and operational efficiency.

The company has confirmed its full-year forecast for 2026.

(source: Reuters)