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Pandora CEO says new jewellery collections drive growth

Berta de 'Pablos Barbier, CEO of Pandora, said in an interview with BusinessWeek on Thursday that the new jewellery collections are driving growth, despite the fact that consumer sentiment is still low in America.

"What we do in terms of distinct newness works, so we deliver growth where we launch new collections that inspire and are good for consumers," said de Pablos Barbier, who was previously the chief marketing officer and has held her top position since January 1. Pandora shares rose 4% on the opening bell after the company announced stronger-than-expected second quarter sales and raised its profit forecast for 2026 thanks to U.S. tax refunds.

A Different Aesthetic

De Pablos Barbier's strategy is to launch new designs that have different aesthetics as well as a wider range of metals. This will diversify Pandora's core business of silver charm bracelets.

The Pandora Wonders collection, which features pearl and gold charms in the shape of a frog, pufferfish or mushroom, was launched in Paris in July during Haute Couture Week. Pandora has switched to platinum-plated items to reduce its reliance on silver following a price surge last year. De Pablos Barbier said that yellow-plated products were one of Pandora’s main sources of growth, as gold jewellery is becoming more popular. Citi analyst Thomas Chauvet wrote in a report that Pandora's profitability is difficult to predict due to the volatility of precious metals prices. However, the company hedged its exposure to silver for 2026. Chauvet said that "near-term confidence is further limited due to an uncertain consumer background?in North America (85%) and Europe, as well as execution risks associated with the planned shift...to platinum-plated collection."

HEATWAVES IMPACT sHOPPING

De Pablos-Barbier stated that extreme temperatures in Europe this summer affected store traffic, and drove shoppers to the internet.

She said, "I think people stayed at home and didn't go out to the streets."

Pandora's comparable sales in Europe and North America fell in the second quarter, but its overall organic growth of 3% was higher than the analysts' expectations, largely due to the opening of new stores. The company reported that in the U.S. the weaker sentiment among consumers with lower incomes continued to affect store traffic. Helen Reid is the reporter. Mark Potter, Jan Harvey and Helen Reid edited the report.

(source: Reuters)