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Despite tariffs, some European companies are hesitant to expand in the US

Despite tariffs, some European companies are hesitant to expand in the US

The erratic tariff policy of U.S. president Donald Trump is making some European smaller companies question whether it's worth expanding into the U.S. Trump wants to encourage foreign companies to invest in the United States by imposing levies on steel, cognac, cars, and sandals. This will create new factories, and thousands of American jobs. The auto and pharmaceutical sectors have been quick to announce or consider expansions. However, some smaller companies are hesitant about committing.

EuroGroup Laminations, an Italian company, pays no import duties on the rotors, stators, and other components it provides to U.S. automakers, such as Ford and GM. These products are produced in Mexico and comply with current import regulations.

Marco Arduini, CEO of the company, said that even if the company had to move production to the U.S., it would be subject to tariffs on the type of steel it uses for its automotive parts.

He said that avoiding potential U.S. Tariffs would not compensate for the extra costs or low availability of steel. U.S. Labour costs are also a concern, as they can be up to six-times higher in Mexico.

Due to the current situation, including the possibility that tariffs could trigger a U.S. economic recession, ebm papst, a German motor and fan manufacturer has halted plans to build a new U.S. plant or to expand an existing U.S. site.

Klaus Geissdoerfer, CEO of the company, said that if there were an economic downturn on American soil, it could affect demand in a different way.

Many economies are built on the strength of small and medium-sized businesses (SMEs), including Italy and Germany. Both countries are members of the European Union and major exporters into the United States.

They may be able to react more quickly to new trade risks than larger companies because they have less financial cushioning.

Marc Tenbieg is the head of DMB, the association representing Germany's SMEs.

DMB said in separate comments that a few SMEs are currently reviewing their U.S. business as a result Trump's policies.

Andrew Adair said that some member companies of the German engineering association VDMA have delayed purchases. He made this statement following a visit to the United States in early August.

He said, "The industry appears to be on hold at the moment." Trump announced a series broad tariffs on goods from other countries imported into the United States on April 2. The tariffs included a 20% on EU imports, which was then lowered to 10% as part of what Trump called a "90-day pause" following the selloff in U.S. stocks.

Trump's statements that other countries "screwed" the U.S. over the years, reflecting his anger at U.S. Trade Deficits including one of 235.6 billion dollars with the 27-nation EU, have also raised the temperature in the diplomatic and political arena.

LAPP in Germany, which produces everything from wires and cables to robotics for factory, has maintained its plans to double the production capacity at their New Jersey site by 2025.

Matthias Lapp, CEO of Lapp & Co., said: "As a business family, we plan on the long-term, not just for elections."

Tariffs have the potential to affect demand and inflation in the United States.

RBC Capital estimates that imports account for 10% of U.S. consumer spending and that "it will be relatively difficult for consumers" to switch away from imported products.

The consultancy AlixPartners believes that the average U.S. household's discretionary spending in a post tariff world will drop by more than 10 percent to $27,000 and recommends companies adopt a pause-and-monitor approach.

Eurostat data show that in each of the three previous years, the EU exported an average of more than 500 billion euro of goods to the U.S. These were mostly pharmaceuticals and vehicles, but also machinery. Trump's primary targets are the steel, auto and car part manufacturers in the EU.

The U.S. is still the EU's largest trading partner. However, the new tariffs have sparked some political resistance against greater exposure. French President Emmanuel Macron has asked European firms to temporarily suspend their planned investments.

Industry groups urge European companies to instead focus on other foreign markets, such as India and Latin America.

Sebastian Zank is the head of Scope's corporates rating production. He said, "We have seen how quickly things can change."

Everyone will remain seated until the picture that emerges can be described as "sustainable."

(source: Reuters)