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How Trump's tariffs impact on corporate profits and inflation

Analysts said that the tariffs imposed by Donald Trump on Canada, Mexico, and China could have a significant impact on corporate profits and the direction of inflation, economic development, and stock market performance.

Mexico-exposed stocks recovered some of their losses after Trump agreed that he would delay the new tariffs for Mexico by one month. However, investors are still evaluating the impact of the tariffs.

COMPANIES AND PROFITS

Goldman Sachs estimates that the announcements will reduce their S&P 500 earnings-per-share (EPS) predictions by approximately 2% to 3 %. The company said that every five percentage points increase in U.S. Tariff rates could reduce the EPS between 1% and 2%.

Barclays analysts warned that tariffs on Canada, Mexico, and China would have a negative impact on the S&P 500 if they were fully implemented. The materials and discretionary sectors are most at risk.

Citigroup stated before the announcement that a small shock to import prices in a narrow scenario would likely result in a reduction of 50 basis points in S&P's gross margin. However, broader tariffs may see margins decline by 250 basis points.

BlackRock warns that exporters' profit margins could be affected if high inflation rates cause interest rates to rise and a dollar surge reaches its peak in 2022.

AUTOMAKERS

According to Daniel Roeska of Bernstein, the U.S. automobile industry could be facing an extra cost of $40 billion per year, or an increase of 7% on average for each car. Goldman Sachs estimated that Canada and Mexico accounted for almost one-fifth the value of U.S. automobile consumption and production before the tariffs.

RBC analysts wrote in a Jan. 28 note that the surcharges on Mexican imports may prove to be a problem to General Motors and could lead to a shift of production to the U.S.

Stifel, following Saturday's announcement, said that Volkswagen and Stellantis are the two most vulnerable European automakers. The impact could be as high as 8 billion euros (8.25 billion dollars) on Volkswagen's revenue and 16 billion euro for Stellantis'.

Stifel said that the impact of the measures taken by companies could be significantly lower.

Steelmakers

J.P. Morgan has said that European steelmakers whose U.S. supply chains are integrated with Mexico and Canada, as well as Europe, will be directly affected.

Analysts point out that ArcelorMittal and its Finnish counterpart Outokumpu are exposed to Mexican steel and Canadian steel. Acerinox, on the other hand, has a high U.S. production.

J.P. Morgan analysts stated in a note dated Feb. 3, that 70% of U.S. aluminium imports come from Canada.

SPIRITS: Beverages, spirits, like mezcal and tequila make up almost 12 billion dollars in U.S. trade.

Analysts at J.P. Morgan said that the tariffs announced on February 1 will have a major impact on Diageo and Campari.

J.P. Morgan reported that AB Inbev, Heineken, and Remy Cointreau have the greatest EBIT exposure in the two markets. Carlsberg and Remy Cointreau have the most EBIT exposure in China.

J.P. Morgan estimates that around 85% of the consolidated sales of Corona Beer maker Constellation Brands come from imported Mexican beer. Piper Sandler estimates that tariffs could have a negative impact on Constellation's fiscal 2026 earnings by $3.75 to $3.75 a share if they last the full fiscal year.

OTHERS

BofA Global Research stated on January 29 that tariffs against Mexico could harm appliance distributors like Whirlpool.

Masco and Fortune Brands, both construction products companies, have a certain exposure to China. BofA stated that they have multiple suppliers for many of their products, and price increases could help them overcome some of the tariff obstacles.

Builders FirstSource may benefit from tariffs on Canadian imports of lumber in the short term, but this would be offset by a decrease in homebuilding starts.

INFLATION- Barclays' strategists say that the tariffs may lift the Fed’s preferred inflation indicator, the personal consumption expenditures index, by 35-40 basis point on an annual basis, over a 12-month period.

Goldman Sachs estimated that tariffs would increase the U.S. PCE index by 0.9% if they were implemented. This is excluding volatile products such as energy and food.

(source: Reuters)