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Gold's record rally: Who's keeping it moving?

Gold's record rally: Who's keeping it moving?

On Monday, gold prices reached a record of $3,728 for a troy ounce, continuing a rally which has seen them double since late 2022. The demand is expected to be robust for a while due to various factors.

The main drivers are central bank purchases, strong investment demand visible in the inflows of physical gold exchange traded funds and U.S. president Donald Trump's reversal of Western security policies, his trade wars and concerns over the independence of the U.S. Federal Reserve.

Will central banks continue to buy more?

Metals Focus estimates that central banks will buy 900 tonnes of gold this year, double the average annual purchase of 457 tonnes between 2016 and 2021.

After Western sanctions frozen roughly half of Russia’s official foreign currency reserve in 2022, developing countries seek to diversify away from the dollar.

According to World Gold Council, a trade body, the official numbers reported to IMF only reflect 34% of total central bank gold demand estimates for 2024.

In 2022-2025 they will account for 23% of the total annual demand for gold, which is double the share in the 2010s.

Will the drop in the jewelry sector continue?

According to the WGC, demand for gold jewellery, which is the primary source of physical demand for the metal, dropped 14% in the second quarter 2025 to 341 tonnes, the lowest level since the pandemic-ravaged third quarter of 2010. High prices discouraged buyers.

The WGC estimates that high prices were the main cause of the decline. Most of the market share came from China and India, whose combined market shares fell below 50% only for the third time in five years.

Metals Focus estimates that the production of gold jewellery will fall 9% by 2024 to 2,011 tonnes and will experience a 16% decline this year.

DO PEOPLE STILL PURCHASE SMALL GOLD COINS AND BARS?

The retail investment market has seen a significant shift in consumer preferences for products, but overall purchases remain strong.

According to the WGC's report, coin purchases fell 31% in 2024 while investment demand for gold bars increased 10%.

Metals Focus anticipates a 2% increase in net physical investment this year, to 1,218 tonnes. The demand for metals remains strong in Asia amid expectations of positive prices.

Can gold ETFs attract more inflows?

According to the WGC, gold ETFs are now a major source of demand. They recorded inflows totaling 397 tons between January and June this year. This is their highest first-half inflow since 2020.

The total gold ETF holdings at the end June reached 3,615,9 tons, the highest since August 2022. Five years ago, their record was 3,915 tonnes. Metals Focus anticipates net investment of 500 tons in ETPs by 2025, after seven tons inflows in the year 2024.

(source: Reuters)