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Pandora's growth will be lower in 2025 following strong holiday sales in the U.S.

Danish jewellery company Pandora announced on Wednesday that it expected sluggish growth in Europe, and a slowdown in Germany following a period of strong growth.

Pandora, a company known for its charms bracelets, has reported an operating profit that was in line with expectations. However, Black Friday sales accounted for a larger share of the total, which impacted profitability slightly.

The largest jewellery company in the world by volume expects organic growth of 7-8% by 2025. The company had a better organic growth rate of 13% in 2024 than its guidance of 11-12%.

Pandora's fourth quarter comparable sales in the U.S. grew by 9%, contributing to a 6% overall growth. Germany's comparable sales increased by 28% - slower than the growth of 42% in the third quarter. Revenues in France and Italy also fell.

Lacik told an interviewer that the U.S.A. and Canada had experienced a strong fourth quarter. "The U.S. consumer is more optimistic and more in demand than Europe. This trend should continue this year."

Pandora's performance in Italy and France has been affected by economic challenges, and an "intense promotion environment" (competitive pressure to lower prices and offer discount products).

Pandora's analyst poll revealed that the average forecast for the fourth-quarter operating profits was 4.10 billion crowns, compared to 3.67 billion crowns a year earlier. Pandora's operating margin was 34.7%. This is slightly higher than the average analyst forecast.

The company is expecting a margin of operating profit to be around 24.5% by 2025, down slightly from 25.2% in 2018.

Pandora, whose share price recently reached a record, has also launched a new buyback program for up to four billion Danish crowns.

(source: Reuters)