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Mercedes-Benz reduces its profit forecast due to US tariff impact

Mercedes-Benz cut its forecasts for annual sales and profit margins on Wednesday. The company cited a $420 million hit from U.S. Tariffs in the second-quarter.

The German luxury automaker expects to achieve a profit margin between 4% and 6% in its car business for this year, and a group revenue that is "significantly lower" than the levels of 2024, for both its cars and vans.

In February, before the U.S. Tariff Changes, the company said that they expected the profit margin of its car division this year to be 6-8%, after 2024 earnings had fallen 30%, with a 40% drop in the auto business. In April, it retracted that guidance.

It said that if tariffs were excluded, the unit's outlook for margins would have been lower than the original guidance.

Mercedes shares fell 1.5% at the opening of Frankfurt trading.

The results reflect the wider impact of Trump's policy on tariffs, which saw European automakers being hit with higher U.S. Import taxes this year. Volkswagen's Porsche luxury brand cut its profitability target for the full year on Wednesday.

The U.S. and the EU reached a framework agreement on trade on Sunday. It imposed a 15% tariff on the majority of EU goods, half the rate that was threatened. This prevented a larger trade war between these two allies who account for nearly a third the global trade.

Mercedes reported that the impact of tariffs on its adjusted operating profit margin (EBIT) in the second quarter was 150 basis points. According to calculations, this amounted approximately to 362 million euro ($418) according to Mercedes.

The trade agreement was welcomed by Chancellor Friedrich Merz, as it avoided a trade war that would have severely hurt Germany's export driven economy and large auto sector.

BENEFIT OF A TRADE DEAL

Morningstar analysts said in a Monday research note that Mercedes was among the biggest beneficiaries of the U.S. EU trade deal because it imports more from Europe than Mexico or Canada.

The company also manufactures cars at its U.S. factory in Tuscaloosa (Alabama).

The second-quarter operating profit of the company has more than doubled, to 1,99 billion euros (2.30 billion dollars).

In a press release, the company said that tariffs and efficiency measures, as well as a 750-million-euro impact from a sale of an Argentine plant and reorganization, further lowered their reported EBIT or operating profit to 1.27 billion euro.

The company's revenue dropped by 9%, to 33.15 Billion Euros. This was due to lower sales of cars and vans as well as tariffs.

Jefferies stated in a report that the sales and operating profit numbers were "no surprises", pointing out lower volume, price and sales figures in China.

It had announced earlier this month that unit sales in China would decrease by 10% and 19% respectively in the first quarter and second quarter of 2025, compared to last.

Due to the intensified local competition, both the company and other German automakers are facing a decline in China.

(source: Reuters)