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The RV industry in America is feeling the effects of high gas prices and war.

Coley Brady, in late March, cut production on the majority of assembly lines in his sprawling complex in Elkhart (Indiana) from five to four days per week, when it became clear that spring sales had slowed.

At the time of the U.S./Israeli war against Iran, the global energy market disruptions had already caused American gasoline and diesel fuel prices to rise by 33% and 43% respectively.

"Clearly, the war and increased gas prices are the easiest things to blame," said Brady. He is co-founder at Alliance RV which manufactures high-end motorhomes and fifth-wheels.

The RV industry, which is located in northern Indiana and produces over 80% of all RVs sold in the U.S., can be a good indicator of how the economy will develop. According to Commerce Department figures, consumer spending on recreational vehicles and goods fell for the fifth consecutive month in April. This is the biggest drop in real spending in this category since 2008, when the Great Recession was at its height. RVs are discretionary, expensive purchases that can be put off as uncertainty increases over the economy. According to University of Michigan Surveys of consumers, U.S. Consumer sentiment hit a new low in May, before improving slightly in early juin. Inflation, which is at its highest level in three years, continues to squeeze household budgets. Interest rates are still high, which doesn't help. According to LendingTree, most consumers finance RV purchases. The average interest rate for these loans is 7.53 percent.

Jeff?Hirsch is CEO of Campers Inn. The company operates 50 RV dealerships across 22 states. He said that while more affluent boomers continue to buy, many more budget-conscious consumers do not feel it's the right time for an investment. RV sales usually increase in the spring as people plan their summer vacations. Statistical Surveys Inc. reports that registrations of RVs for consumers have been declining since last summer. This includes a 22% drop in March, and a 17% decline in April compared to the previous year.

RV manufacturers shipped 13.5% less units to dealers during the first four month of this year than they did last year. This is according to the RV Industry Association. RVIA cut its "projection" for full-year shipments on June 1, to a range between?300,000.00 and 328.100 units. This is a far cry from last year's 342200 units.

In a press release, Craig Kirby, RVIA president, stated that "economic headwinds and tightening budgets of households are contributing to a cautious outlook for RV shipment in 2026".

Take it in stride

In recent years, the RV industry has been struggling. Early in the COVID-19 epidemic, business boomed as people looked for ways to travel without having to fly or stay in hotels. In 2021, shipments reached a new record of 600,000. Sales collapsed after the crisis and the industry had to deal with an overhang of inventory.

Gregg Fore is a former RV component manufacturer who now consults in the industry. He said that the war in Iran, and the high price of gas, "killed any speed?there was?" in the market heading into spring. Many manufacturers now have limited production schedules. Some manufacturers are consolidating their plants. Brady, from Alliance RV, is confident that business will improve in the second half of the year and possibly this summer, if the conflict in Iran is resolved. Analysts, however, believe that gasoline prices will remain high even if tensions ease. He said that the stock market is strong and that it will ultimately benefit business. Some trends could boost RV sales. The rising cost of airfares reminds us that road trips are still a cheaper and more attractive alternative, even if the cost to travel to Europe or other destinations starts to decrease. Brady says that "Mexico had problems with cartels, violence and other issues" while cruise lines were hurt by illness reports.

He said: "You would think that all of this would lead back to RV usage."

Brady stated that it "depends on market." Brady estimates that the reduction in production on certain lines has reduced his output by 10 percent since March. He said that although the production was scheduled to continue through July, if things go well in the summer, he could increase it.

Michael Hicks is an economist who studies the RV industry at Ball State University. He said that there are many factors in favor of the industry. He pointed out that many RV buyers are in their 50s and 60s with retirement savings. He said that they had already experienced high gas prices and higher interest rates when buying homes. "Those are?the ones that the industry really relies on."

Michael Provost, a Rhode Island retiree, is one of those people. The Rhode Island retiree, 69, has owned three RVs in the past 20 years and does not see any reason to reduce his usual pattern of traveling with his wife Cheryl to Cape Cod during the summer months and Florida during the winter.

He dismisses the rise in gas prices. He said that this year we had been to Florida, and upon returning, the price of gas was $1 more per gallon. "You just take it in stride."

(source: Reuters)