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Marico, India's largest company, misses profit forecasts as costs outweigh price-led growth

Indian consumer goods maker Marico reported a smaller-than-expected quarterly profit on Friday, as higher raw material costs and marketing spends overshadowed price increases-led growth.

Parachute Coconut Oil's profits were impacted by rising prices for raw materials such as copra and vegetable oils. The company is also facing intense competition, and continues to invest heavily in marketing and advertising.

Marico's third-quarter expenses increased 17.7%, to 23,18 billion rupees (267.54 millions dollars)

The net profit for the year was 3.99 billion rupees (46.05 millions), up from 3.83 billion rupees. According to data compiled and analyzed by LSEG, analysts expected a profit in the range of 4,02 billion rupees.

The revenue, however, was 27.94 billion rupees. This is a 15.4% increase from the previous year, mainly due to an improved rural demand and higher product prices.

Marico announced that it would increase the prices of its products to compensate for an expected "firmness in commodity prices". It noted that copra prices were up 38% during this financial year.

The company also stated that its revenue will increase by double-digit percentages in the medium term, as it increases its market share across all its brands.

Hindustan Unilever, the industry leader and Dove soap maker, reported results below expectations last week. They also forecast further margin pressures.

(source: Reuters)