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K-pop's profligate CD output draws fire as South Korea hosts plastic waste talks

Kpop music may be South Korea's buzziest export however the industry unnecessarily creates mountains of plastic in its home market by producing CDs that most fans don't even listen to, critics state.

What the fans have an interest in are the photos of band members that include the CD and basically function as trading cards, often ending up being collectors' products. The catch is, each CD will usually include pictures of just one band member, it's not clear what images will be in the CDs and fans frequently purchase multiple CDs until they get their favourite band member.

The practice, while very profitable for K-pop agencies, is hugely inefficient, says Kim Na-yeon of activist group Kpop4planet.

The group plans to highlight the issue while South Korea hosts United Nations settlements over a treaty to control plastic waste next week and will take part in a demonstration to raise awareness about the environment crisis this Saturday.

Most people listen to music through streaming and a lot of don't. even have CD players, stated Kim.

Certainly, just 8% of South Koreans use physical albums to. listen to music, according to the Korea Creative Material. Agency's 2024 white paper on the music industry.

It's not uncommon for some fans to purchase state 10 CDs, keep the. pictures however throw out a lot of the real CDs. Some will even purchase. much more as often a purchase will immediately put the purchaser. into a lotto for tickets to meet-and-greets with band members.

Kim Do-yeon, a 24-year-old K-pop fan, stated while it wasn't. ideal for the environment, she typically purchases numerous CDs including. the same music from her favourite band.

I purchase numerous CDs due to the fact that each variation is packaged. differently - in particular, the pictures are various, she. said.

Such marketing strategies from K-pop companies have indicated that. in South Korea, sales of physical albums - which are practically all. CDs - have almost tripled over 3 years to more than 119. million in 2023, according to South Korean album sales tracker. Circle Chart.

That's been a major aspect behind a 13% jump in global. physical album incomes in 2015, according to the Worldwide Music. Report by industry body IFPI.

The amount of plastic used by K-pop companies has thus. surged, hitting about 800 metric heaps in 2022, a 14-fold. boost from 2017, according to a declaration from South Korean. legislator Woo Won-shik that cited environment ministry information.

The problem of K-pop's marketing strategies has actually likewise been debated. in parliament's environment and labour committee meetings but. the practice shows no sign of ending.

K-pop agencies emphasise that they are using recycled or. environment-friendly materials and have actually begun releasing sustainability. reports.

Asked to respond to the criticism of the market's CD. marketing practices, HYBE, K-pop supergroup BTS'. company, said it prepared to significantly broaden its offerings of. so-called Weverse albums, where fans gain access to music and digital. material such as photos by acquiring by means of a QR code.

Other K-pop agencies SM Entertainment and JYP. Entertainment did not respond to Reuters demands. for comment while YG Entertainment referred to its. sustainability report.

Kpop4planet argues that the firms owe it to the fans to do. more and that unless there is a modification in their CD marketing,. using recycled product in CDs is tantamount to. greenwashing.

The majority of K-pop fans are young, they're the future generation in. their teens or 20s who will be directly impacted by a climate. crisis, said Kim Na-yeon.

(source: Reuters)