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India's increased tariffs on gold and silver are unlikely to affect demand

India, which is the second largest gold consumer in the world, raised its tariffs for gold and silver from 6% to 15%, as the Iran war strains New Delhi’s balance of payment. India imports nearly all its gold and has repeatedly tried to reduce consumption. India's weddings and festivals are a major part of its culture, so gold is a necessity rather than merely luxuries.

Why is India targeting imports of gold and silver?

India's current-account deficit is being impacted by imports of precious metals that New Delhi considers non-essential.

The rupee has been impacted by the rising prices of gold and silver, which have increased the bill and led to a widening of external outflows.

India spent $84 billion in gold and silver imports during the fiscal year ending March. This is up from $35.5 billion 10 years ago.

India is the largest consumer of silver in the world. It's used for jewellery, coins, bars, and industrial applications from solar energy to electronic devices.

In the last year, silver ETFs have seen record-high inflows, indicating that investment is driving demand more than jewellery or silverware.

Do higher tariffs curb demand?

Indian consumers are very price sensitive, and sudden price increases often cause them to delay their purchases.

The annual demand for gold has been relatively stable at 666-803 tons on average, even though local prices have risen by 443% in the last decade.

The demand remained resilient even when India increased gold import tariffs from 2% to 10% between 2012 and 2013 Buyers are unlikely to stop buying gold because of a tariff increase.

Indian households purchase gold to protect themselves against inflation, currency weakness and long-term value. In rural areas, farmers use it for financial protection during times of crisis.

Banks and finance companies offer credit in minutes to millions of Indians.

Which Gold Demand Segment Will Be Hit Hardest?

India's gold consumption is dominated by jewellery demand, which accounts for 75%. The rest comes from investment, in the form of coins, bars, and gold ETFs.

The demand for jewellery has already weakened due to high prices. Further increases are likely in the near future and will push buyers toward lower-carat pieces.

Investors buy gold to anticipate price increases, while Indians view it as a safe haven and an inflation hedge.

The higher tariffs increase?local prices and make gold a more attractive asset. In addition, rising prices can attract new investors who are worried about missing out on future gains. In the March quarter, investment demand for gold exceeded jewellery consumption for first time. Investors turned to the metal due to weak equity returns. Inflows to local gold ETFs are expected to continue rising.

Will the TARIFF RISE Spur Gold Smuggling?

The latest duty increase has increased the margins of so-called grey markets to 18% from around 9%.

New Delhi reduced tariffs in 2024, and the unofficial gold imports dropped sharply. The gold imports dropped from 156.1 tons to 69.2 tonnes in 2024, then further to 20.4 tons in 2020.

The margin for smuggling one kilogram of gold is now at a record high 3 million rupees. This creates a greater incentive for gray market operators.

(source: Reuters)