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Japan's Sumitomo Realty bets on Mumbai serviced apartments and Mumbai by Japan's Sumitomo Realty

Japan's Sumitomo Realty bets on Mumbai serviced apartments and Mumbai by Japan's Sumitomo Realty
Japan's Sumitomo Realty bets on Mumbai serviced apartments and Mumbai by Japan's Sumitomo Realty

Sumitomo Realty and Development in Japan, the third largest developer of Japan, is planning to expand into India using an unusual strategy: "focusing on Mumbai and managing rather than selling apartments," executives said. Japanese developers are expanding their presence in India’s $300 billion property market. Attracted by the rising rents and lower construction costs than in Tokyo, New York, or London, they have chosen to focus on Mumbai.

Mitsui, a Japanese company, and Blackstone, a U.S. firm, have both expanded in India by partnering with local developers, or purchasing completed buildings. This is due to the slow process of land acquisition. Sumitomo is focused on Mumbai and opting to build from the ground up.

In an interview, Niinomi Masato, General Manager of Sumitomo India's business division said that Mumbai is a city with assets and vitality worth focusing on.

Sumitomo called Mumbai the "second growth engine" behind Tokyo, where they?manage 240 buildings. Masato said that Mumbai is less vulnerable to geographical risks, such as earthquakes. These can affect assets and cash flow.

MAIN BET ?ON MUMBAI

Tomoki Iwata said that Sumitomo India's Goisu Realty unit was looking at other cities, but had not found any suitable sites yet in Delhi, Bengaluru, or Chennai.

Sumitomo believes that there is a greater supply of prime locations than in Mumbai where the land shortage creates opportunities for rental growth on a long-term basis.

Sumitomo has developed five projects in India - all located in Mumbai. Four of these are in the Bandra Kurla Complex, near the international airport and home to many multinational companies.

Iwata stated that these four projects will be completed within five years and cash flow will fund future expansion. He said Sumitomo spent a quarter?of its $6.5 billion India commitment but refused to provide details.

Servicing, not selling

Rents for premium apartments in India have also increased as the country's wealth has grown. According to Cushman & Wakefield, the average rent in south Mumbai was as high as 730,000 rupies ($8,096) a month this year, which is about 20% more than it was three years ago.

Luxury homes are typically sold for millions of dollars by local developers such as Oberoi and Godrej Properties.

Masato stated that Sumitomo will manage and rent the apartments in one of its "super high-rise" Mumbai project rather than selling them.

(source: Reuters)