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Hyundai Motor will increase US production and trim profit margins on tariff hit

Hyundai Motor will increase US production and trim profit margins on tariff hit

Hyundai Motor announced on Thursday that it will produce over 80% of its vehicles sold in the U.S. by 2030, in response to U.S. Tariff Policies. The South Korean automaker is ramping up capacity at their Georgia plant. In a press release, the automaker announced that it had lowered its target for 2025 operating profit to 6-7%. This was down from an earlier stated 7-8%. The company cited U.S. Tariffs as a reason. The company still expects its profit margins will improve to 7-8% in 2027, and 8-9% in 2030.

Hyundai Motor and Kia Corp, the third largest automaker in the world by sales, announced that their Georgia factory would reach a production capacity of 500,000 cars a year by 2020, using a mixture of hybrids and electric vehicles. Jose Munoz said, on Thursday, at a Hyundai Motor investor day in New York that he hopes South Korea and the U.S. can work together to find solutions for short term business travel by specialised workers.

Munoz stated that many of the workers detained were helping to calibrate and test advanced production technology in a facility supporting Hyundai's U.S. operation.

Hyundai reported that 40% of the vehicles it sold in America, its largest market, which generates about 40% of revenue, were manufactured in America in this year.

Shin Yoon Chul, an analyst at Kiwoom Securities, said that Hyundai's plan to produce 80% of its vehicles in the United States, which is the highest production in the industry, may later turn into a fixed cost burden.

Shin said Hyundai would need to prove that maintaining U.S. manufacturing at this level makes sense even if the tariffs are removed. For example, by showing that after its Georgia factory breaks-even, humanoid robotics could be deployed there in order to further increase profitability.

The automaker will also expand its global lineup of hybrid vehicles to 18 models or more by the end the decade. This is up from the 14 models that were announced last year. It will also launch its first midsize pickup truck in North America in 2030 and extended range electric vehicle (EREV) in 2027.

The company's Georgia factory will manufacture a mixture of hybrid and electric models.

Donald Trump, the U.S. president, announced on July 30 that the U.S. would charge a tariff of 15% on South Korean imports, compared to the 25% threatened, and lower duties on auto imports, from 25% to 15%, as a reward for Seoul investing $350 Billion in the United States.

Washington has implemented a 15% lower tariff rate for imports of autos and auto parts coming from Japan. South Korea, on the other hand, still faces 25% tariffs.

Seoul and Washington are still struggling to resolve details of the $350 billion fund for investment that was agreed upon in July.

Hyundai Motor reported that U.S. Tariffs cost them 828 billion won (606.37 million dollars) in the second-quarter. The impact is expected to be greater in the period from July to September. Reporting by Heekyong Ya, Joyce Lee and Hyunjoo Ji; editing by Ed Davies, Nia Williams

(source: Reuters)