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How much will a seat cost? US businesses are already feeling the impact of Trump tariffs

A manager of a toy shop is bombarded with daily notifications about price increases. A lip balm producer forecasts an increase of $5 million in the cost of goods. The impresario of a concert venue was surprised by a $140,000 price increase to install new seating in the performance hall. The business owners are among 12 managers and business owners who have spoken with about President Donald Trump's new tariff regime. They provide an early indication of what more Americans may expect.

Businesspeople expressed their concern over the continued economic turmoil. Trump increased tariffs on Chinese imports while announcing a 90-day tariff freeze on dozens countries. The tariffs are now effectively 145% higher when the levies from earlier in the year are considered. After a week of erratic trade taxes, he kept tariffs at 10% on imports from the majority of other countries for 90 days. Tariffs on Canada, Mexico and other countries that are not covered by trade agreements remain at 25%.

Steve Shriver, founder and CEO at Eco Lips in Cedar Rapids Iowa, said, "We are constantly dealing with uncertainty about the future, and our future supply chain." The company makes organic beauty and health products using ingredients from over 50 countries, and sells them to 40,000 stores across the country. Its annual sales are around $30 million.

Shriver, on the day Trump announced his pause, sent a note to 300 clients who use Eco Lips' products under their own brands, informing them that the prices would be increasing and the delivery dates would be extended.

"I don’t trust it. This is a 90 day pause. Shriver stated that it could change in 10 days. "There is still a 10% tariff across the board. That's a significant addition to our price."

Shriver predicted that his cost of goods for the next 12 months could increase by $5 million. This is on top of his usual $10 million annual expenditure, which includes ingredients such as cacao, coconut oil, and vanilla that can't be grown in America.

Some businesspeople have cancelled purchase orders, stopped expansion plans, and delayed hiring.

"WE'RE SCRAMBLING" Shriver and other said they had received notifications of price increases from suppliers and that they have already increased their own prices. Trump announced tariffs to correct what he called unfair trade imbalances. Trump has also imposed tariffs to achieve goals such as keeping out illegal drugs and migrants, and encouraging domestic production.

Paul Kusler’s Into the Wind, a kite and toys store in Boulder, Colorado that has been open for 45 years, has an annual revenue of about $2.5 Million. Kusler's sells a lot of goods that are made in China.

"The tariffs against China are simply ineffective, and it's a serious risk to our business," Kusler said, standing among a sea colorful kites. Frisbees. Puppets. Stuffed animals. "We pay our bills every week. "These price increases are occurring now for items that I already have on the door." Kusler stated that the price increases he's seen are between 7% and 10 percent. However, this is due to the short period of time when tariffs on China reached 34% after Trump announced the trade taxes in April.

Kusler believes he will be able to absorb an increase of around 3%. He said that the economic turmoil has suppressed demand for his products and will continue to do so.

He said that people would not buy toys when they were worried about the rising prices of food and other essentials.

Emily Ley is the owner of Simplified in Pensacola Florida, which specializes in office planners designed for women. She said that, since Trump announced tariffs against Chinese goods during his first term in 2017, she had paid over $1 million to the U.S. Treasury in trade taxes.

She predicted that she would be able to match the $1 million in the next year at the new tariff rate for China.

Ley claimed that she had tried to manufacture her products in the U.S. for many years, but couldn't find a way to make money.

She said, "This could end our business." We're scrambling to figure out what to do. Ley has taken the step of suing the U.S. Government, claiming that the tariffs are unconstitutional and rely on statutes which have nothing to do.

Aisha Ahmed-Post, the executive Director for the Newman Center for the Performing Arts, at the University of Denver in Denver, Colorado has been managing a major refurbishment for more than a full year. She replaced all 971 seats inside the June Swaner Gates Concert Hall.

Newman Center evaluated chairs made by two U.S. manufacturers and one Canadian manufacturer. The chairs of one American manufacturer were way over budget, and the chairs of the other required harsh solvents for maintenance. Ahmad-Post purchased chairs for $560,000 from Montreal-based Ducharme in early 2024 and blocked out six weeks of shows to install the chairs by mid-July.

On March 5, Ahmad-Post was notified by Ducharme to "apply tariffs corresponding to your project" and comply with Trump's new trade taxes.

The tariffs were 25% at the time. This meant an increase of $140,000 in the Newman Center Seat Project, which was not welcome for a school that is still rebuilding its rainy-day fund after the COVID-19 Pandemic depleted it.

Ahmad-Post stated that "the chairs are already being produced, so it's impossible to just change direction." Now we have to figure out how to pay for it. (Reporting from Brad Brooks, Boulder, Colorado and Rich McKay, Atlanta, Georgia. Editing by Donna Bryson, Matthew Lewis and Matthew Lewis.

(source: Reuters)