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McDonald's fails to meet its US sales target due to tighter consumer spending

McDonald's missed Wall Street estimates on Thursday for growth in U.S. quarter-to-quarter comparable sales, as the company struggled to attract diners who were already stretched by rising fuel and grocery prices.

After years of price increases, operators in fast-food have been forced to rely on value-driven promotional campaigns to revive the demand.

The largest burger chain in the world posted U.S. sales growth of just 3.9% during the first quarter, falling short of expectations for a 4.2% rise.

McDonald's CEO Chris Kempczinski stated that the operating environment was "challenging" even though it beat its quarterly revenue and profit estimates, sending shares up by about 3% during?premarket trade.

Some U.S. restaurants chains, such as Wingstop and Domino's, have reported a weaker quarter-on-quarter sales growth. They cited a drop in customer spending due to the soaring gas prices caused by Iran's war.

Wall Street analysts say that lower-income consumers have become more selective and are ordering fewer items rather than full meals.

Placer.ai data showed that McDonald's U.S.'s traffic was uneven throughout the first quarter.

Winter storms caused a 1.3% drop in same-store visits in January. Traffic surged 3.8% in Febraury on pent up demand but fell to 1.2% in March as a result of a muted response from new menus and rising fuel prices. McDonald's expanded its McValue program in April to attract cost-conscious customers.

McDonald's global comparable sales increased 3.8%. This was slightly below the analysts' expectations of 3.95% but still an improvement over a 1% drop a year earlier.

LSEG data shows that the company's 'total revenue' of $6.52bn exceeded expectations of $6.47bn. It earned $2.83 in adjusted earnings per share, compared to expectations of $2.74.

(source: Reuters)